ROLLING FORK, Miss. (AP) — Rescuers raced Saturday to search for survivors and help hundreds of people left homeless after a powerful tornado cut a devastating path through Mississippi, killing at least 25 people, injuring dozens, and flattening entire blocks as it carved a path of destruction for more than an hour. One person was killed in Alabama.

'My city is gone:' Tornado kills 23, injures dozens and levels buildings across rural South

'Take cover now:' Tornado flattens parts of Mississippi, killing 13

National champion and to Tar heel Sports Network analyst Eric Montross has been diagnosed with cancer.

A battle off the court, UNC legend and radio analyst Eric Montross diagnosed with cancer

UNC legend and radio analyst Eric Montross 

A man is dead after an altercation with Lenoir County Sheriff deputies during the early hours of Saturday morning.

Suspect shot, killed in Kinston after aiming rifle at deputies 

A recent solar storm produced aurora seen as far south as New Mexico, space weather forecasts predict increased activity Saturday night as well.

Look up: More Northern Lights could be visible in NC tonight

Aurora borealis seen from the International Space Station

The car, which measures 27 feet long, will be in Smithfield on Satuday, March 25 and in Raleigh on Sunday, March 26.

Oscar Mayer Wienermobile coming to the Triangle Saturday and Sunday

Cookout Christian and Ketchup Kaitlyn

NCAA bracket

College hoops bracket challenge

All assets associated with the tag: branding

Branding Coverage

SAS is poised for growth, according to a company spokesperson.  And, the company has launched the first major update in 20 years to its strategic brand in a new campaign, Curiosity Forever.

SAS debuts new brand campaign, Curiosity Forever

PepsiCo, the brand's parent company, released a statement announcing the new name as Pearl Milling Company.

Aunt Jemima reveals new name and logo 

Yvette Lynne Bonaparte, a marketing and advertising professor at North Carolina Central University, says she expects more companies to re-examine possible racial stereotypes in their branding and move toward more positive imagery because consumers expect companies to take a stand on social justice issues.

>>> TODAY, LOVED ONES CELEBRATED THE LIFE OF RAYSHARD BROOKS IN A PRIVATE FUNERAL IN ATLANTA. SPEAKERS TALKED ABOUT HIS SENSE OF HUMANITY, WORK ETHIC AND LIVE FAMILY, ESPECIALLY HAS FOUR YOUNG CHILDREN. THEY DEMANDED ACCOUNTABILITY. THE OFFICER WHO SHOT BROOKS HAS BEEN FIRED AND CHARGED WITH HER. >>> THERE WERE PROTEST AND REMOVAL OF CONFEDERATE MONUMENTS. WE HAVE SEEN BRANDS IN THE COUNTRY CHANGING THEIR FOCUS LIGHTLY. JOINING US TO DISCUSS RECENT REBRANDING INITIATIVES IS NORTH CAROLINA CENTRAL UNIVERSITY BUSINESS PROFESSOR DR. YVETTE BONAPARTE. THANK YOU FOR JOINING US. >> THANK YOU. >> WHAT WAS YOUR REACTION TO THAT ANNOUNCEMENT ABOUT AUNT JEMIMA? >> NOT SURPRISING GIVEN THE ENVIRONMENT. SO MANY THINGS ARE GOING ON. WE HAVE THE PROTEST WITH THE BLACK LIVES MATTER MOVEMENT. WE HAVE CONFEDERATE STATUES COMING DOWN. WE HAVE THE CELEBRATION OF JUNETEENTH IN A WAY IT NEVER HAS BEEN CELEBRATED AND ACKNOWLEDGED BEFORE. IF YOU THINK ABOUT IT, IT REALLY DOES MAKE GOOD BUSINESS SENSE. I THINK WHAT WE ARE SEEING IS COMPANIES ARE TAKING THIS OPPORTUNITY AND THIS MOMENT TO EXAMINE SOME OF THEIR OWN HISTORY AND SOME OF THE RACIAL STEREOTYPES ON WHICH MANY BRANDS HAVE BEEN ESTABLISHED, AND CHOOSING TO MOVE TO MORE POSITIVE IMAGERY. WE ALSO KNOW THAT CONSUMERS TODAY REALLY DO EXPECT COMPANIES TO HAVE A VOICE WITHIN SOCIAL JUSTICE AND SOCIAL JUSTICE ISSUES, EXPRESSING HOW THE COMPANY FEELS. AND, SO, RECOGNIZING THAT, I THINK WE WILL SEE LOTS OF COMPANIES ADDRESSING THEIR BRANDING IN SOME WAY. >> RELATIVE TO LILLIAN RICHARD, THE WOMAN DEPICTED IN THE AT JEMIMA CAMPAIGN, WHO TRAVELED THE COUNTRY PROMOTING THE BRAND, SAID THEY DON'T WANT HER LEGACY SWEPT UNDER THE RUG. SHOULD QUAKER OATS HAVE CONSIDERED THIS WHEN DECIDING HOW TO REBRAND? >> THAT IS AN INTERESTING QUESTION. A TOUGH QUESTION. I THINK, FROM THE CORPORATE STANDPOINT, YOU ARE LOOKING AT HOW YOU PRESENT YOURSELF TO THE MARKET. YOU'RE LOOKING AT WHAT YOU'RE OVERALL CORPORATE VALUES AND MISSION IS. AND HOW THOSE THINGS ALIGN. AND WHEN YOU HAVE WHAT APPEARS TO BE A BIT OF A DISCONNECT, RIGHT, IN THIS CURRENT ENVIRONMENT, I THINK THE COMPANY IS LOOKING AT THE BRAND VALUE AND THE GROUND EQUITY, AND THE BRAND EQUITY, AND WHAT IS THE RIGHT THING TO DO IN THIS ENVIRONMENT. I CAN CERTAINLY UNDERSTAND AND HAVE READ SOME OF THE ARTICLES WHERE THE FAMILY HAS EXPRESSED CONCERN AROUND THE REMOVAL OF THE IMAGE OF AUNT JEMIMA. BUT I CAN ALSO SEE THE QUAKER OATS SIDE OF IT  AS WELL FROM A CORPORATE STANDPOINT. >> WE HAVE HEARD FROM OTHER PROFILE BRANDS LIKE UNCLE BEN'S AND ESKIMO PIPE. IS THIS JUST THE BEGINNING? DO YOU THINK OTHER HIGH-PROFILE BRANDS MIGHT CONSIDER DOING THE SAME THING? >> I THINK, WHAT WILL HAPPEN IS THAT COMPANIES WILL TAKE A LOOK AT THEIR PORTFOLIOS AND LOOK AT THEIR BRANDS AND ASK THEMSELVES WHETHER OR NOT THEY ARE PERHAPS SUPPORTING RACIAL STEREOTYPES IN SOME WAY OR IF THERE IS MORE THAT THEY CAN DO FROM A BRANDING AND MARKETING STANDPOINT TO BE SUPPORTIVE OF RACIAL JUSTICE AND EQUITY IN THIS MOMENT AND THIS DAY AND TIME. AND THEY, THERE ARE GOING TO BE SOME REBRANDING DECISIONS MADE. THE QUESTION IS, WHETHER OR NOT THE APPROACH WILL BE AN EVOLUTIONARY CHANGE TO A PARTICULAR BRAND, OR WHETHER IT WILL BE MORE REVOLUTIONARY, LIKE THE AND JEMIMA DECISION TO TAKE AWAY THE IMAGE AS WELL AS TO CHANGE THE NAME OF THE PRODUCT. THERE MAY BE OTHER COMPANIES THAT TAKE MORE OF AN EVOLUTIONARY APPROACH, SUCH AS LAND O LAKES, EARLIER THIS YEAR, WHEN THEY REMOVED THE NATIVE AMERICAN MAIDEN IMAGE FROM THEIR PACKAGING AND FROM THEIR LOCAL. BUT, THEY CHOSE TO FOCUS, CONTINUE TO FOCUS ON THE LANDSCAPE. THAT IS AN EXAMPLE PERHAPS OF AN EVOLUTIONARY APPROACH THAT SOME BRANDS MAY BE ABLE TO EMBRACE. >> I WANT TO SHIFT GEARS A LITTLE BIT FIGURATIVELY AND LITERALLY. LET'S TALK ABOUT NASCAR. AS YOU KNOW, THE NASCAR DECISION TO BAN THE CONFEDERATE FLAG HAS BEEN MET WITH SHOCK BY MANY NASCAR FANS. AND PRAISED BY MANY OTHERS. THIS HELP OR HURT THE SPORT OF NASCAR RACING? DOES IT MATTER AT THIS POINT? >> I THINK IT CERTAINLY DOES MATTER. I THINK IT IS A VERY BOLD AND COURAGEOUS MOVE THAT WAS MADE. I BELIEVE, AGAIN, WHEN WE LOOK AT BRANDING AND HOW IT WORKS WITHIN THE OVERALL CORPORATE STRUCTURE AND WHAT YOU ARE REALLY TRYING TO ACCOMPLISH WITH YOUR BRANDS, ONE OF THE MOST IMPORTANT THINGS IS TO HAVE YOUR BRANDS AND THE MESSAGING AND WHAT THEY REPRESENT ALIGN WITH THE CORPORATE OBJECTIVES AND MISSION AND VALUES. SO, FOR ANY AGENCY, INCLUDING NASCAR, IF IT STRIVES TO BE AN INCLUSIVE AND DIVERSE ENTITY, IT IS IMPORTANT TO BE SURE THAT IT IS IT HAS BUSINESSES AND MARKETING PRACTICES AND ACTIVITIES THAT ALIGN WITH THAT . >> I CAN SAY IT HAS BEEN A SURPRISING EVENT TO SEE ALL THESE CHANGES IN SUCH A SHORT PERIOD OF TIME. YOU HAVE TO WONDER WHAT IS NEXT AND HOW LONG IT WILL TAKE FOR THE C THE NEXT MAJOR CHANGE LIKE WE HAVE SEEN ALREADY. >> YES. I DEFINITELY BELIEVE THERE WILL BE MORE TO COME. THERE IS NO QUESTION ABOUT THAT. AGAIN, I RECENTLY COMPLETED A STUDY AMONG JEN Z CONSUMERS. EARLY 20s AND MIDDLE 20s. THIS PARTICULAR DEMOGRAPHIC, THEY REALLY DO DEMAND THAT COMPANIES INSERT THEMSELVES INTO CONVERSATIONS RELATED TO SOCIAL JUSTICE ISSUES AND THEY EXPECT ACTION, POSITIVE ACTION IN THAT AREA. AND BRANDING AND LOOKING AT YOUR BRANDING IS CERTAINLY ONE ILLUSTRATION OF THAT TYPE OF ACTION. >> NORTH CAROLINA CENTRAL PROFESSOR DR. YVETTE BONAPARTE.

NCCU professor: Aunt Jemima only the start to racial rebranding efforts

For decades, Quaker Oats knew that one of its major brands, Aunt Jemima, was built on racist imagery. The company inched toward fixing the problem over the years, replacing the kerchief on the Aunt Jemima character’s head with a plaid headband in 1968, and adding pearl earrings and a lace collar in 1989. But it was not until Wednesday that Quaker Oats announced it would drop the Aunt Jemima name and change the packaging.

Aunt Jemima Brand to Change Name and Image Over ‘Racial Stereotype’

The hospital system dropped "Care" from its name and unveiled a new logo Thursday.

UNC Health rebrand cost nearly $1 million

New UNC Health logo (replaces UNC Health Care)

The shift in name of the iconic American brand will begin in January of 2019.

'Dunkin' Donuts' will soon just be 'Dunkin'

Earlier this summer, Chipotle's new chief marketing officer outlined a lofty vision for the burrito-and-taco chain and the feelings it could one day evoke in consumers.

Branding Coverage

SAS debuts new brand campaign, Curiosity Forever

Aunt Jemima reveals new name and logo

NCCU professor: Aunt Jemima only the start to racial rebranding efforts

Aunt Jemima Brand to Change Name and Image Over ‘Racial Stereotype’

UNC Health rebrand cost nearly $1 million

'Dunkin' Donuts' will soon just be 'Dunkin'

'Dunkin' Donuts' will soon just be 'Dunkin'

When is a burrito more than just a burrito? When it's a lifestyle.