Bojangles relaunches its brand with new logo
North Carolina-based fast food chain Bojangles is rebranding itself with a new logo and celebrity partnership.
Posted — Updated“Bojangles and I go way back, including sharing Carolina roots. We’re even about the same age,” Earnhardt said via a press release. “Families rely on Bojangles for its delicious food and neighborly service just like they rely on NASCAR for its incredible action. I think the two of us make a great pair. That’s why I’m proud to say ‘It’s Bo Time!’”
The brand's new logo gets rid of the apostrophe at the end of the company name. There is also new packaging for the restaurant’s biscuit sandwiches and Big Bo Box family meals. The company has also updated its menu boards to reflect its new style.
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