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Bloomberg ads could soon heat up presidential race in NC

The 2020 election may be 347 days away, but time is running out for presidential candidates to convince voters they're the best person for the job.

Posted Updated

By
Laura Leslie
, WRAL Capitol Bureau chief
RALEIGH, N.C. — The 2020 election may be 347 days away, but time is running out for presidential candidates to convince voters they're the best person for the job.

Several Democratic hopefuls have already visited the Triangle:

  • U.S. Sen. Kamala Harris of California rallied in Durham in August.
  • U.S. Sen. Bernie Sanders of Vermont was at the University of North Carolina at Chapel Hill in September.
  • Former Vice President Joe Biden spoke at Hillside High School in Durham last month.
  • U.S. Sen. Elizabeth Warren of Massachusetts appeared at Broughton High School in Raleigh two weeks ago.
That's in addition to visits to Greenville and Fayetteville by President Donald Trump since July.

Now, former New York City mayor Michael Bloomberg may soon start showing up in everyone's homes in the form of campaign ads.

After weeks on the sidelines of the Democratic race, the billionaire businessman filed federal campaign paperwork Thursday, and he's already spending millions on TV ads in North Carolina and other states holding March 3 "Super Tuesday" primaries.

"To put not too fine a point on it, I think he’s lighting his money on fire," Steve Greene, a political science professor at North Carolina State University, said Friday. "I think he has virtually no chance."

Greene said Bloomberg isn’t adding anything new to the Democratic slate aside from his almost bottomless pockets.

"You just cannot buy yourself an election, especially in primaries," he said.

Bloomberg appears to be skipping the early primary states entirely, Greene says, hoping that a money bomb in Super Tuesday states could net him enough Democratic delegates – 40 percent of total delegates are up for grabs in 14 primaries from Maine to California – to make him a serious contender.

But that strategy historically doesn't work, Greene said, adding that Democrats don't seem excited about Bloomberg's late entry anyway.

"I’ve seen no signs of support of the grassroots, and without that kind of support, the media’s not going to be paying any attention to him, no matter how much money he spends," he said.

"The state of the race in North Carolina on March 3 is going to be different based on what happens in Iowa, based on what happens in New Hampshire," he added. "The idea that you can kind of ignore things that come before and just say, 'OK, I’m going to spend a lot of money' just really flies in the face of reality and history."

Candidate filing for North Carolina primaries starts Dec. 2, but the North Carolina Republican Party has already asked that Trump's name be put on the ballot.

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