Plans are taking shape for a massive party at UNC-Chapel Hill — the result of a viral online fundraiser honoring fraternity brothers who protected a U.S. flag from pro-Palestinian protesters.

Pints for Patriots, a group formed to plan an “epic rager” after the campaign raised more than $515,000 last month, says it’ll host the gathering — Flagstock 2024 — on Labor Day, Sept. 2.

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The group said Monday that it has partnered with country music star John Rich, of the duo Big & Rich, who is expected to recruit entertainment for the invitation-only event. Rich, who is expected to perform, was moved by the students’ display of patriotism, said Jules Wortman, a spokeswoman for Rich.

"He was taken aback and felt so much pride to see that young generation really showing their pride in America," Wortman said.

She said a lineup hasn't been selected yet. "We're going for people who stand for what happened; for people who love the flag, who don't burn the flag, who keep it raised high, who are proud to be Americans," she said.  

The location of the party wasn’t disclosed; the group said it would share that detail with invitees closer to the date.

The online fundraiser supporting the party, which was hosted through GoFundMe, was launched in early May, a day after pro-Palestinian protesters lowered an American flag on the Chapel Hill campus’s main quad, replacing it with a Palestinian flag. The American flag was ultimately raised again later in the day.

According to the campaign website — which now carries the headline “UNC Frat Bros Defended their Flag. Throw 'em a Rager” — members of Alpha Epsilon Pi and Pi Kappa Phi and other fraternities “helped defend the flag” during the protests.

“Amidst the chaos, the screaming, the antisemitism, the hatred of faith and flag, stood a platoon of American heroes,” the website says. “Armored in Vineyard Vines and Patagonia, fueled by Zyn and White Claws, these triumphant Brohemians protected Old Glory from the unwashed Marxist horde — laughing at their shrieks and wails and shielding the Stars & Stripes from Soviet missiles.”

John Noonan, the organizer of the campaign, says he isn’t affiliated with any of the fraternities mentioned in the campaign messaging and that he organized the fundraiser independently. He said he started the campaign — "a modest request to buy a few kegs," in his words — out of admiration for the fraternity brothers who were at the protests. The group says it identified members of at least eight fraternities who were involved.

“These great young guys defended our flag and created a unifying national cultural moment,” Noonan, a Washington, D.C., defense consultant who has advised moderate Republican presidential candidates on national security issues, said in a statement Monday. “Everyone in America wanted to thank these fine young patriots. On Labor Day, we will get to do just that.”

Pints for Patriots says it is meeting with UNC-Chapel Hill officials about security and logistics. The group has a board of directors and a small team of volunteers “to ensure every cent of donor dollars goes to throwing these fine young Americans the epic rager they earned.”

Any leftover funds not spent on the party would go to yet-to-be-named charities, the group says.