May 3, 1996 - 5:16 p.m. EDT
Cars started lining up at 6 a.m. Friday at Mayfair Exxon, not because there was a shortage of fuel, but because of the promise of some very nostalgic prices.
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Mayfair was selling gasoline for 24.9 cents per gallon Friday, and customer Sean Sullivan (below, right) said it was well worth the wait.
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The same gasoline at Mayfair usually costs $1.25, but despite the loss of profits, owner Terry Sauls (below, left) says it felt good to stand at the biggest bargain pump in town.
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The big sale was the product of a promotion by a local radio station, which offered three hours of free commercial air-time to the gas station willing to charge the lowest price for gas in a 'gas war'. Mayfair's bid was lowest.