Apparently throwing cheese at babies is the latest viral thing with the new #cheesechallenge

As parents get over their worry about the hoax that was the Momo Challenge, some now appear to be turning their attention to another viral activity - the #cheesechallenge or #cheesed.

In yet another example that some people have just way too much time on their hands, parents are throwing slices of cheese at their babies and small children.

Don't believe me? Take a look ...

Why?

At least this little kiddo doesn't cry.

As a mom of two, I totally get needing to blow off steam when you have young kids under foot. To be honest, I still need to blow off steam today with a tween and a teen in the house. And I do enjoy a good prank. I am, after all, the mom who just purchased a fart machine for my younger daughter to shock and surprise other family members and friends. We both can't stop laughing about that thing.

But I really don't understand the appeal of throwing a slice of cheese in the face of a baby who, frankly, can't prank you back and just wants your love. Even Chrissy Teigen has spoken out about it.

“This phenomenon is not child abuse and is generally not meant to harm the child, " she said. "But parents should, first and foremost, treat their children with care. Throwing cheese at helpless babies can, in some cases, shock them and lead to unnecessary discomfort. Is that really worth a few social media likes?”

In other words, put down the cheese.