Almost abandoned: The magical origins of NC's very own Christmas Town

Each year, NC's own Christmas Town comes to life - an entire Hallmark Christmas town that transforms overnight into a world of holiday sights.

Posted Updated

Heather Leah
, WRAL multiplatform producer
MCADENVILLE, N.C. — Many North Carolinians have no idea that our state has one of the most magical towns in the country. Each year, Christmas Town comes to life – an entire town of businesses, homes, schools and churches that transforms overnight into a world of twinkling lights and holiday sights.

Children carol in the streets, shouting 'Merry Christmas!' to passersby. Santa walks through town waving at cars. People walk past glowing lights sipping warm cocoa, while holiday music inexplicably fills the air.

It's like a magical Hallmark Christmas movie come to life.

It's in the bylaws that homes in Christmas Town must decorate for Christmas.

So it's hard to believe the town came very close to being abandoned.

What is the Hallmark Christmas town in North Carolina?

During the Great Depression, McAden Mills – the town that would become Christmas Town – was very nearly closed down. But in a series of events worthy of a Hallmark Christmas film, the town was saved – by a man who just happened to love Christmas.

Now, for over 60 years, McAdenville has held the 'secret identity' of Christmas Town, USA.

Christmas Town is more than just lights; it's our state's own story of 'goodwill towards men.' So here's the story of Christmas Town – and the man who saved Christmas.

For the past 60+ years, McAdenville has transformed into Christmastown USA.

Christmas Town, USA: From wilderness to castles

Prior to the 1880s, the area around McAdenville would have been mostly wilderness, but Colonel Rufus Yancey McAden saw potential in that wide-open spot of land.

He designed the community to be enticing to families.

The sturdy brick housing and castle-inspired mills offered comfortable homes and guaranteed income in a cozy, safe community.

Struggling families began moving into McAden's new community, which he named McAden Mills.

The stone castles and brick housing stood the test of time. For even as the Great Depression struck McAden Mills, threatening to leave it desolate and abandoned, those sturdy structures never fell. To this day, those historic remnants are still standing – providing an idyllic and magical backdrop for the Christmas lights the town is now known for.

It's in the bylaws that homes in Christmas Town must decorate for Christmas.

A reverse Christmas Carol - The man who saved Christmas

While McAden built structures that could span the centuries, he could not control the economy.

During the Great Depression, this little town of less than 700 citizens nearly went bankrupt. Working conditions were not as idyllic as the town made them appear. Families were left with cold homes, meager pay and long hours. While some employees unionized for better conditions, the mills couldn't support the demand.

It's in the bylaws that homes in Christmas Town must decorate for Christmas.

In the 1930s, the mills which held the town's economy together finally went broke and closed – leaving hundreds of families with sturdy brick homes, but no money for food, heating or clothes.

Just when it seemed McAden Mills might become an abandoned dot on the landscape, a man named William Pharr came to town.

In 1939, Pharr bought the castle-like mills and historic brick homes. With the help of his own money, he revitalized the economy, bringing jobs – and life – back into McAden Mills. He used the mills to establish Pharr Yarns, a company that still provides structure and benefit to the town's economy today.

Every resident of McAdenville knows the Pharr name. It's woven right into the tinsel of the town's history.

And he did more than just save the town. His personal values of 'goodwill toward men' helped create the spirit of the community itself. It was a spirit of kindness and magic that ultimately led to the creation of Christmas Town – a gift for the entire state of North Carolina.

It's in the bylaws that homes in Christmas Town must decorate for Christmas.

Christmas Town is born

The tradition of Christmas Town began in 1956, when a few members of the McAdenville Men's Club asked Pharr if they could decorate a few trees around the McAdenville Community Center.

Pharr not only gave permission – he offered to pay. In fact, he offered to pay for any lights they wanted to put up.

Year after year, more and more lights were added to the display. Lights began to sparkle down main street. Lights began to encircle the lake. Thousands upon thousands of lights poured across the town.

It was as if the spirit of the town itself – full of joy from being rescued from The Depression, full of goodwill from the example of the Pharr's – simply needed to shine for the world.

Eventually, an annual transformation into Christmas Town was literally written into the town's charter. Today, every resident and every business in McAdenville must agree to decorate for the holidays and keep the Christmas Town tradition alive.

McAdenville becomes Christmas Town, USA.

Hear the full story of North Carolina's own Christmas Town

Our storytellers Amanda Lamb and Heather Leah share the holiday story of Christmas Town in our podcast! Cozy up by the fire on a cold day and listen to the tale!


Copyright 2024 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.