5 on Your Side

Lucky us! We get to pay another fee!

Posted September 3, 2009 10:49 a.m. EDT
Updated September 4, 2009 10:34 a.m. EDT

Do they think we wouldn't figure it out?

And from Southwest of all air carriers! The airline that prides itself as one of the few, if only airlines that doesn’t charge any bag fees! The company even advertises “Luv is a trip with no bag fees!”

But Southwest just announced a “new customer convenience that simplifies travel!” How nice! ANYTIME I can get “simplified” travel I’m all about it!

The offer: Early Bird Check-in that lets us reserve an early boarding position—you know—before those GENERAL customers, but oh.. AFTER Business Select and AFTER Rapid Rewards customers.

But here’s the real burner-- that not-so-special, special treatment-- comes at a special price! $10 extra each way. TWENTY BUCKS round trip!

It’s clear Southwest is jumping on the train that other airlines have been riding for awhile-- trying to squeeze every dollar possible out of passengers by charging for everything from seat selection to blankets to snacks.

If LUV is a trip with no bag fees, then a trip with check-in fees sounds like TOUGH love. Or maybe tough LUCK as the flying public gets slapped with yet ANOTHER fee that Southwest is trying to pass off as great customer service.

About this Blog:

In addition to the stories you see on TV, Monica is always looking for ways to help consumers find deals and avoid fraud. She'll blog about what you need to know here.