‘Hamilton’ Leads a Strong Week on Broadway
Posted December 28, 2017 10:22 a.m. EST
NEW YORK — Broadway just ended its second strongest week of the year, with a traditionally robust holiday period coming hot on its heels.
According to figures released by the Broadway League on Wednesday, the 32 plays and musicals currently running brought in $35,796,213 between Dec. 18 and Dec. 24. This is almost $5 million more than last year, despite a slight decrease in attendance.
“Hamilton,” the perpetual theatrical juggernaut, had a particularly successful week, setting a record for itself with a gross of $3,797,844 for eight performances. The previous record for Lin-Manuel Miranda’s hip-hop musical about American founding father Alexander Hamilton was set during Thanksgiving week when it made $3,453,772.
Hamilton’s financial success is surely related to its ticket prices. Its average paid admission was $353.06, second only to “Springsteen on Broadway,” for which the average was $508.69. Last week 22 of the 32 shows had an average ticket price of more than $100. The Broadway League’s numbers reflect only the price charged by the box office. Many people paid more for tickets sold by resellers.
Bruce Springsteen’s solo show of songs and stories had its strongest week of the year so far, bringing in $2,411,185 with only five shows. This eclipses its earlier record by over $9,500. With two extensions under its belt, and a current scheduled close date of June 30, 2018, it is poised to continue its current trajectory.
Several shows geared toward tourists and families also did well. “The Lion King” and “Wicked” both broke the $2 million mark last week, as did “Hello, Dolly!,” a consistent favorite.
Broadway’s streak looks set to continue. The final week of the year is historically its most successful. Last year Broadway grosses totaled $49.7 million during that period, a record. After that, the forecast is more negative. January and February are usually weak months.