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Steve Hammel will join WRAL-TV as vice president and general manager on Nov. 10, 2008.

From the General Manager

WRAL-TV Vice President & General Manager Steve Hammel addresses your questions and other community concerns.

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A few words about CBC's diversity spots

By Steve Hammel

Posted: February 26, 2010

Some of you are aware that Capitol Broadcasting, owner of WRAL-TV, is airing an editorial message on WRAL.
That message in a nutshell says that diversity matters. It matters in our schools, with our economy and within our community.

A number of you have responded to us regarding the Capitol Broadcasting editorial message. Many of the e-mails have been positive. Some have been negative. Of the ones taking issue with the editorial message, the bulk are concerned about our fairness in coverage of the topic relating to the Wake County School Board. Rest assured, that our News Department is fair and impartial. WRAL News will continue covering this topic—and all others—with a mandate of being impartial.

If you haven’t seen the spots, two of them are available on this page.

13 Comments

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Work on diversity in the community, not by forcing it upon your captive, student audience. Try investing in improving neighborhoods, and the schools will logically follow! Although I agree that this would take longer, it would solve other problems as well--crime, property values, etc.

packfan79
February 26, 2010 9:46 p.m.

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Diversity is good, very good...but at what cost? I don't think Capitol Broadcasting is doing a good job of telling the whole story. Personally my kids have been ripped from one school to another all in the name of diversity, not to mention long bus rides. If my kids went to school close to home there would still be plenty of diversity.

jrc1970
February 26, 2010 8:32 p.m.

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It's good to be the king....

I agree with diversity and I also agree with mandatory year round schools as a better learning methodology and a better use of "brick and mortar". Every teacher I have talked to thinks year round is the way to go and it appears more families enjoy the consistency it offers them. Educating all children in the best way possible for true learning, has to be the goal. Not isolationism and elitism.

Besides, any commentary that seems to get under John Tedesco's skin this much has to be commended.