From the General Manager

A few words about CBC's diversity spots

Posted February 26, 2010

Some of you are aware that Capitol Broadcasting, owner of WRAL-TV, is airing an editorial message on WRAL.
That message in a nutshell says that diversity matters. It matters in our schools, with our economy and within our community.

A number of you have responded to us regarding the Capitol Broadcasting editorial message. Many of the e-mails have been positive. Some have been negative. Of the ones taking issue with the editorial message, the bulk are concerned about our fairness in coverage of the topic relating to the Wake County School Board. Rest assured, that our News Department is fair and impartial. WRAL News will continue covering this topic—and all others—with a mandate of being impartial.

If you haven’t seen the spots, two of them are available on this page.

CBC logo, Capitol Broadcasting Company, Inc. Diversity matters: CBC editorial message

CBC logo, Capitol Broadcasting Company, Inc. Diversity matters: CBC editorial message


This story is closed for comments. Comments on news stories are accepted and moderated between the hours of 8 a.m. and 8 p.m. Monday through Friday.

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  • charlesboyer Mar 1, 10:21 a.m.

    "The public school board has shown it has no interest in hearing opinions other than its own, threatening to cut off public comments unless comments are in lockstep with the majority's GOP-financed mentality."

    In case you missed it, your side LOST the election for school board members, yet you expect them to adopt a position that they specifically ran against?

    The voters spoke. Now live with that.

  • skidkid269 Mar 1, 9:53 a.m.

    Michael in Cary, how would you feel about your kid riding a bus for an hour to a substandard school. Everyone complains about raising taxes to improve our schools. Save the gas money by keeping kids close to home and use that money to improve the "substandard" schools through improved curriculum and higher teacher pay.

  • Michael living in Cary Mar 1, 8:00 a.m.

    Those who think that returning to segregated schools will be an improvement are either too young to remember how it was or are ignorant of history.

    Does busing suck? Oh yeah. But if I had a choice between my child having to sit on a bus for an hour versus attending a substandard school, I'd pick the former.

  • ncwebguy Feb 28, 11:17 p.m.

    Brown vs. Board of Education did not say seperate was equal with respect to race. I don't think it spoke as to economic equality. For PUBLIC schools, I don't think economic segregation is as "equal" as the current diversity policy. The Charlotte social engineering experiment has shown to be a costly failure, pushing thousands of students into expensive private schools.

    The idea of concentrating historically underpeforming students from economically challenged backgrounds will create a permanent underclass. It is awful that anyone is for this, but greed knows no limits these days and "Do unto others" has lost its meaning to some.

    The public school board has shown it has no interest in hearing opinions other than its own, threatening to cut off public comments unless comments are in lockstep with the majority's GOP-financed mentality.

    WRAL is more fair and balanced than that crowd ever will be.

  • Spooner Feb 28, 1:05 p.m.

    WRAL impartial???? LOL what a joke!

  • Spooner Feb 28, 11:23 a.m.

    Whats wrong with self segregation? We have a majority of every race that wants to be with their own race. If you do not believe this go out to eat and look around. Better yet go to a military cafeteria and see how the soldiers CHOOSE to dine.

  • Nancy Feb 28, 9:29 a.m.

    Sadly, the full story is not presented. Take a hard look at the annual reassignments in Wake County over the last decade. Tell us how many students were truly moved for capacity issues vs 'diversity' (which is referenced as economically disadvantaged)- a change in language to comply with the courts decision that busing cannot be based on race.

    We know that the constant movement of students (reassignments) is not improving or reducing the failure rate of the very students it was meant to help. The failure rate has remained pretty constant.

    The overall passing rate looks good because failures have been hidden throughout the reassignment efforts.

    If the full truth is told, what have we gained through the efforts to create diversity? That is the story that needs to be told. Not the for/against diversity, but the outcome of the policy on improving education for all students. Has it worked? Where are the numbers?

  • piknowles4 Feb 28, 8:54 a.m.

    My first year of high school just happened to be the first year of forced bussing.I was told (by my brother and sister) that high school would be the best time of my life, something to be remembered and cherished forever.As it turned out it was a time to be remembered but not cherished.As I remember only a few of the bussed,and I do mean only a few, wanted to be removed from their neighborhood schools and bussed across town to our neighborhood school. Only their parents wanted bussing and I'm not sure all of them really wanted it. People seem to forget this is about the children and not about the agendas of a few parents and transplanted "leaders". Has anyone thought to distribute a questionaire to the students of Wake County Schools to see what they want? The answers may amaze you, both black and white!

  • venitapeyton Feb 28, 8:43 a.m.

    For a matter as important as public school education, I'm disappointed that you haven't convened a roundtable and lent your considerable energy to an inclusive conversation. One that is free of name calling, threats and fear.

  • SomeRandomGuy Feb 27, 6:51 p.m.

    I don't recall WRAL broadcasting the ENTIRETY of school board meetings online prior to this year. Now, whenever someone at the meeting says something that contradicts what the (new) board was elected to do, it's the number ONE story on WRAL.