WRAL SmartShopper

WRAL SmartShopper

Whole Foods Market begins delivery through Instacart

Posted June 30, 2016
Updated July 1, 2016

Instacart Delivery

Whole Foods Market and Instacart have teamed up to offer a new convenient grocery delivery option in the Raleigh/Durham area.

You can have your Whole Foods groceries delivered in as little as one hour and the first delivery is free!

After the first free delivery, the cost is $3.99 for two-hour delivery or $5.99 for one-hour delivery. Shoppers can also purchase a $99 annual Instacart Express membership and receive free delivery on any order over $35.

The Instacart service is being offered at all five of their Triangle locations – Raleigh, Durham, Chapel Hill, Cary and North Raleigh. Initial delivery areas in the Triangle include 17 zip codes: 27605, 27601, 27608, 27609, 27607, 27612, 27615, 27560, 27513, 27511, 27518, 27606, 27701, 27514, 27707, 27705, and 27510.

On July 8-10 they will be passing out $10 off (+ free delivery) coupons at all five of the Triangle Whole Foods Market locations.

How it Works

* Begin by going online to delivery.wholefoodsmarket.com or open the Instacart mobile app on their iPhone or Android device.

* Select your city/store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or up to seven days in advance) and check out.

* An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

* According to their website, the sale prices through Instacart are the same as those in the store.

New customers can open an account at delivery.wholefoodsmarket.com For other FAQs, visit delivery.wholefoodsmarket.com/help.

Raleigh-Durham marks the fifth market that Instacart and Whole Foods Market have entered together in 2016 and the 23rd overall.

“Our partnership with Instacart has been extremely successful and we’ve heard time and again that our customers love this fast and convenient way to receive Whole Foods Market groceries right to their door,” said Jeff Jenkins, Whole Foods Market’s global executive coordinator of digital strategy. “We’re excited to provide the Raleigh-Durham community with convenient access to fresh and healthy products wherever and whenever they want them, all with the same level of care and customer service that we strive to provide in stores."

An added benefit of the service is that Instacart lets you save grocery lists for fast shopping and automated ordering of regularly purchased products. The website and app also offer a huge database of Whole Foods Market recipes with the ability to auto-generate grocery lists for those dishes.

This delivery service is being offered by an increasing number of stores in the Triangle. Food Lion announced this week that they are also offering home delivery through Instacart. Other Raleigh area participating stores include Harris Teeter, Costco and BJ's.


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  • Faye Prosser -WRAL Smart Shopper Jun 26, 2016

    Amomoftwo - It's 1 free delivery for your first Instacart delivery from any one of their participating stores so you can only get the free delivery once, not for each store.

  • Amomoftwo Jun 24, 2016

    And odd question...but can you get a free delivery using Instacart at Whole Foods and then also get free delivery using Instacart at Food Lion too?