Whole Foods announces new chain of stores with lower prices

Whole Foods has announced that they are opening a new chain of "hip-cool technology-oriented" stores geared towards millennials and offering lower-prices.

The new stores will be smaller and target younger shoppers in the 18 to 34 age range. They will begin opening in 2016 and Whole Foods said it would release more information about the new chain this summer.

Do you shop at Whole Foods? What do you think about the new store concept?