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Video of dollar store clerk serenading customers goes viral

Posted November 20

LANSING, Michigan — Cashier by day, crooner by night.

An employee at a Michigan Dollar General regularly stuns customers with his soulful singing voice, and a video of one of his impromptu performances has hundreds of thousands of views on Facebook.

Lucas Holliday has a thing for soul, and while he spends much of his time standing behind the register, he’d rather be standing in front of a microphone, according to ABC News. So he finds a way to mix work with pleasure. He’s known for serenading customers with his powerful chords.

“Somebody will come in, and I might be humming or something like this, but all of a sudden I might burst out if they ask me,” he told "Good Morning America." “Sometimes I get a little blue, a little gloomy when I’m working, busy or whatever, stressed… And in any case, I’ll just bust out, and it’s crazy to watch people spread that kind of positivity. It’s beautiful.”

So when a customer and friend Nakia Robinson asked to record Holliday singing Maxwell’s “Ascension” in while ringing up another customer, he happily obliged.

“Check out my fav cashier at Dollar General… THIS MAN CAN SING!,” she wrote in a Facebook post featuring the video.

Apparently, more than 638,000 people agree. In just over a week, Robinson’s post has been viewed many times, with more than 13,400 shares and 9,200 reactions.

At the end of the video, Robinson offers commentary that accurately sums up how most feel when they hear Holliday sing.

“If I had a voice like that, I would never shut up,” she said.

Holliday’s vocal stylings even snagged the attention of singer-songwriter Maxwell. The entertainer reposted Robinson’s video on his Facebook page with an invitation to Holliday to join him on stage.

And it didn’t stop there. During an appearance on "Good Morning America" earlier this week, Holliday was surprised midinterview with a video message from Maxwell.

“I wanted to personally invite you on stage at my Detroit show this Friday, and hopefully you’ll join us,” he said. “Congratulations. You have a seriously amazing voice.”

A shocked and overwhelmed Holliday, who told the Lansing State Journal he’s been singing since he was just 5 years old, immediately accepted the gig, with a “Yes! Yes! Yes!”

While he sings alone at the Dollar General, Holliday can be seen performing with his seven-member band, Tell Yo Mama, when he’s off the clock. He calls his viral success “straight-up insanity.”

"I'm just going to roll with it and really just see where it takes me," he told the Lansing State Journal. "It's surprising to see it unfold like it has. I always thought maybe there would be a chance to be seen, to be in the spotlight with my singing, but the last few years I've just been trying to pay the rent and help my mom. When it finally happened, I thought, 'I suppose it's time now.'"

Jessica Ivins is a content manager for KSL.com and contributor to the Motherhood Matters section.

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