Local News

Unintelligible signs promote literacy project

Posted September 25, 2013

BootstrapsPAC sign

— White signs have popped up along Wake County roadways in the past couple of weeks, prompting confusion from passers-by.

The signs, about the size of a political yard sign, bear the letters
YRNT
SQZP
APXL!
and a QR code.

Some letters are in red, others in blue. 

The code, when photographed with a device equipped with an app to read it, leads to the website of BootstrapsPAC, described as "a Triangle-wide, all-volunteer, nonpartisan political action committee that seeks to shed light on the significant illiteracy problem among area children."

Mary Carey, the founder of the group, said, "Clearly if you can’t read, that’s what all signs look like to you.”

Carey said Pausback Advertising donated time and creativity to help develop the two-part campaign. Volunteers will start setting out a second set of signs as soon as this weekend. Those signs will have data about the level of illiteracy across Wake County.

Carey said the campaign is designed to raise awareness and drive people to act. She hopes those who visit the BootstrapsPAC website will connect with the list of agencies working on the literacy problem, either to donate time, expertise or financial support.

"Childhood illiteracy is a huge issue in our community, but it is an unspoken issue," Carey said. "It can only be solved if all members of our community get involved. We need commitment from not only children, parents and schools, but investment of the business community and the public."

88 Comments

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  • I Love Global Warming Sep 26, 7:52 p.m.

    "If you expect teachers to lead your kids through life, you aren't fit to be a parent.----"

    Taking responsibility away from parents and putting it in the hands of Big Government is what Democratic Domestic policy is all about. This has been going on for a long time. They want feeble minded voters, not educated citizens that can think for themselves. Expect more of the same. Obamacare????

  • I Love Global Warming Sep 26, 7:49 p.m.

    "a Triangle-wide, all-volunteer, nonpartisan political action committee that seeks to shed light on the significant illiteracy problem among area children."

    Why do we have all these children that can't read? Governor Hunt followed by Easely and all the Democrats were supposed to be the answer to North Carolina's education. More Democratic propaganda.

  • Six String Sep 26, 3:31 p.m.

    "Don't blame the teachers. Blame the parents. I knew how to read before kindergarten. Why? Because my parents lived up to their responsibilities. If you expect teachers to lead your kids through life, you aren't fit to be a parent.----kikinc"

    Likewise for me, same for my children. Amen and Amen! Best comment on here.

  • notkidding Sep 26, 11:12 a.m.

    All I have to say is: "QB%1G".

  • keymania Sep 26, 10:42 a.m.

    I've hosted out of state grad students working on their dissertation in Raleigh, and their spelling, grammar, and word syntax is horrible. I would say 5th grade level, and these highly educated technical students are working toward their doctoral PhD. dont nobody no how to rite enymor?

  • fisunt Sep 26, 9:30 a.m.

    Even if they can't read, write, or add two plus two you still will have to pass them up the ladder until they graduate. No one wants an 18 year old in school in the same class as their 13 year old much less a 25 year old in class with their 16 year old.

  • info317 Sep 26, 8:48 a.m.

    If you have a dog and you have kids you will understand this scenario:
    Your dog is at the door, pacing to go out.
    Each of your kids is saying that they took him out last.
    It isn't their turn.
    The argument continues.
    The dog has an accident on the floor.

    Is it productive to spend time assigning blame? Could we just acknowledge that we could ALL do more? The parents, the schools, government,the faith community, the business community, the retirement community, stay at home parents, the philanthropic community...etc.?

    Mary Carey
    www.bootstrapspac.org

  • kikinc Sep 26, 8:34 a.m.

    Don't blame the teachers. Blame the parents. I knew how to read before kindergarten. Why? Because my parents lived up to their responsibilities. If you expect teachers to lead your kids through life, you aren't fit to be a parent.

  • info317 Sep 26, 8:06 a.m.

    ConnieRae-

    Thanks for the comment. We read, reread, had others who work with local government read and emailed about being in compliance with sign ordinances. As I have mentioned-we are all volunteer and for many of us, this is the first time we have worked on a political campaign. If we are not in compliance with ANY ordinance, it is not for lack of trying.

    Can I reiterate again, the irony of some many people being frustrated because the can't read just one sign. How fortunate we are to be able to read everything else. One in four Wake students failed the reading test. That number has been consistent for several years. There are approximately 36 THOUSAND kids sitting in a classroom this morning unable to read the material in front of them.
    Please go to www.bootstrapspac.org and see what you can do to help.
    Thanks-

    Mary Carey
    www.bootstrapspac.org

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