Unintelligible signs promote literacy project
Posted September 25, 2013
Raleigh, N.C. — White signs have popped up along Wake County roadways in the past couple of weeks, prompting confusion from passers-by.
The signs, about the size of a political yard sign, bear the letters
and a QR code.
Some letters are in red, others in blue.
The code, when photographed with a device equipped with an app to read it, leads to the website of BootstrapsPAC, described as "a Triangle-wide, all-volunteer, nonpartisan political action committee that seeks to shed light on the significant illiteracy problem among area children."
Mary Carey, the founder of the group, said, "Clearly if you can’t read, that’s what all signs look like to you.”
Carey said Pausback Advertising donated time and creativity to help develop the two-part campaign. Volunteers will start setting out a second set of signs as soon as this weekend. Those signs will have data about the level of illiteracy across Wake County.
Carey said the campaign is designed to raise awareness and drive people to act. She hopes those who visit the BootstrapsPAC website will connect with the list of agencies working on the literacy problem, either to donate time, expertise or financial support.
"Childhood illiteracy is a huge issue in our community, but it is an unspoken issue," Carey said. "It can only be solved if all members of our community get involved. We need commitment from not only children, parents and schools, but investment of the business community and the public."