Go Ask Mom

Go Ask Mom

UNC Rex unveils new Pregnancy & Baby app

Posted March 22
Updated March 30

UNC Rex Healthcare this week launched a new resource for pregnant women in the Triangle and beyond.

The new Pregnancy & Baby app, the first of its kind in the Triangle, lets expecting moms track their baby's development throughout pregnancy, learn about pre and post-natal care and explore the services offered at the Rex Women's Center, according to a press release.

“This mobile app gives us a fabulous way to connect with our patients as soon as they learn they are expecting,” said Susan O’Dell, director of the UNC REX Women’s Center, said in the release. “Expectant parents can track their pregnancy journey as well as learn about baby development, preparing for childbirth, and educational offerings at UNC REX. We are really excited to use this technology to better serve our families.”

Rachel Traversari, who is about ready to welcome her second child, started using the app a few weeks ago.

"(It) gives you all the tools you need before the baby comes and after the baby comes," she said. "You can put in your kick counts, you can put in your doctor's appointments."

Some features are designed for women who plan on delivering at UNC Rex. But many offer general information for anybody who is expecting a baby.

Features include:

  • Weekly development milestones via push notifications
  • Animations and videos
  • Community OB/GYN Practice Directory
  • Information about your delivery and recovery at UNC REX Women’s Center
  • Personal journal with social media capabilities
  • Trackers for appointments, weight management
  • Contraction timer
  • Directory of community OB/GYN practices that deliver at UNC REX

App users also will find information about newborn care, what to expect postpartum and breastfeeding tips, the release said. Users also can sign up for classes at UNC Rex and pre-register for labor and delivery.

O'Dell says the app is designed to put a wide variety of information at the user's fingertips.

"It could reach moms and provide the only information they're going to get during the course of their pregnancy," O'Dell said. "It's really important during the months of pregnancy for mom to take really good care of herself, for the best outcome for the baby. And that sets the whole course of the baby's life."

“Fifteen to 20 babies are born each day at UNC REX, and we want to make sure our expectant moms and families are as informed and supported as possible,” O’Dell said. “Through our recently opened emergency department for obstetrics patients, to our classes, website, and now, our mobile app, we’re able to be there for our patients throughout pregnancy and beyond.”

The app is available for free download in the App Store and Play Store.


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