Tillis getting ready to air his first campaign ad

Posted January 2, 2014

House Speaker Thom Tillis

— State House Speaker Thom Tillis is getting ready to air his first ad of the 2014 U.S. Senate race, the Mecklenburg County Republican's campaign said Thursday. 

Tillis' ad, which is scheduled to go on the air in the middle of next week, appears to be the first by an individual candidate this cycle, although it isn't Tillis' first appearance in a campaign-style TV ad. He was the front man for an ad put up last year by North Carolina House Legislative Partners, an outside spending group whose founders said they wanted to boost the agenda of GOP state lawmakers. His buy also comes months after outside groups began their part in the campaign air war.

The 30-second spot features shots of Tillis working in an office environment, and the candidate himself narrates the ad. 

"Kay Hagan enabled President Obama's worst ideas," Tillis says in the spot. "She refuses to clean up his mess, so you and I have to clean up hers."

Hagan, a Democrat, is likely to cruise to her party's nomination to run for a second term in the U.S. Senate. Meanwhile, Tillis may be the best known of an unsettled Republican field that also includes Cary obstetrician Greg Brannon and Charlotte minister Mark Harris. 

"I don't think you should look at the ad as ignoring the primary," said Jordan Shaw, Tillis' campaign manager. "Obviously, that's in May, and we're working towards that. This race is about beating Kay Hagan. This primary is about beating Kay Hagan."

The ad focuses on Hagan's support for the Affordable Care Act, which Tillis calls "a disaster." 

Sadie Weiner, a spokeswoman for Hagan, blasted Tillis' ad.

"Kay has always been accountable to North Carolina families, proving she can stand up to members of both parties when the state's best interests were on the line, but Tillis has never shown that type of leadership, especially when it comes to his special interest backers," Weiner said in an email.

The campaign plans to spend $300,000, airing it "in western North Carolina, the coast, and the Piedmont Triad," according to a news release from the campaign. That amount is about a quarter of what Americans for Prosperity, a national conservative group, is spending to air anti-Hagan ads that will be airing over the next three weeks. 

As a side note: Tillis wears a light blue lapel pin in the shape of a puzzle piece throughout the ad. That is a symbol for Autism Speaks and was worn by those pushing lawmakers to require that private health insurers in North Carolina cover diagnosis and treatment of disorders on the autism spectrum. That measure passed in 2013 with Tillis' support.


This blog post is closed for comments.

Oldest First
View all
  • Sally1023 Jan 7, 2014

    Sorry Tillis, the crazy t-party delegation in Washington is already full.

  • ILoveDowntownRaleigh Jan 6, 2014

    Tillis is permanently damaged goods for his role in the infamous and insane 2013 legislative session, and is delusional if he thinks he is electable in North Carolina.

    Does he honestly think NC voters are going to just FORGET those things they did? I really don't see that happening.

    If summer 2014 polls even hint that voters are forgetting, I'll start posting some very specific and painful reminders.

  • jgilchr Jan 4, 2014

    Tills works for ALEC, not you.

  • kennylogginscousin Jan 4, 2014

    Dear Dems: look up the word "populism."

  • Sally1023 Jan 3, 2014

    tatermommy52..."Sen Kay Hagen reminds me of Gov Bev Perdue."

    I guess that means she isn't out to help the rich and hurt the middle class and poor.

  • tatermommy52 Jan 3, 2014

    Sen Kay Hagen reminds me of Gov Bev Perdue.

  • tllight Jan 3, 2014

    Tillis helped lead the disastrous NC Gen Assembly this past year - he gets a NO VOTE of confidence.

  • cardboy826 Jan 3, 2014

    kay hagan cost me my health insurance

  • 426X3 Jan 3, 2014

    It never ends.

  • Sally1023 Jan 3, 2014

    Hummm, will it misrepresent him and all the BAD he has done for the struggling middle class, poor and out vets, school children, teachers or will he simply lie and say how Kay Hagan is an Obama lover, she's bad or both?! Can't tell with this guys. Upside, maybe he won't have as much time to screw North Carolinians as much as he did last session of the GA. One thing for sure, Art Pope and his fellow billionaires are throwing in the big bucks for him.