Thursday thoughts: Black Friday ads & holiday price matching at Target & Best Buy!
Posted October 18, 2012
With the holidays fast-approaching, talk of Black Friday deals has begun. There are even some early Black Friday ads being released. On top of that, both Target and Best Buy have announced they will be price-matching this holiday season! You can start planning your holiday shopping strategy before you even get into your Halloween candy stash!
Black Friday: If you are not familiar with the shopping phenomenon known as Black Friday, it is the Friday after Thanksgiving and is the unofficial start to the holiday shopping season. It's called “Black Friday” because this is usually the time when many stores start to make money and go into the black, as far as accounting is concerned.
There are a number of websites dedicated to getting Black Friday ads from retailers. Often, these ads show up on Black Friday websites before the retailers even officially release them, which usually does not amuse the retailers.
Two of my favorite Black Friday websites have just started posting Black Friday predictions and information as well as a few early ads. If you plan on doing any holiday shopping this year, I recommend you check out both of these sites including Black Friday at gottadeal.com HERE and bfads.net HERE.
In addition to Black Friday sales, Target and Best Buy are offering a new way to save at their stores this year: Price Matching! Although there are restrictions regarding the policies, there are still some great opportunities to save you some money and limit the amount of stores you may need to visit to conquer your holiday shopping. Here are the details for both price-matching policies and more information can be found on both of the Black Friday sites mentioned above.
Best Buy will begin price-matching on Sunday, November 4th. They will price match from a list of 20 online retailers only but they will not price match the week of Black Friday through Cyber Monday (the Monday after Thanksgiving). This obviously means that for the best Black Friday electronics deals, you won't be able to do all your shopping at Best Buy using the price match offer. They will only match prices on exact items that they carry so the model numbers have to be the same for Best Buy to match the price from another online retailer.
Target will also be price-matching this holiday season beginning November 1 through December 16. Customers will be able to price match online deals from Amazon.com, Walmart.com, BestBuy.com, Toysrus.com, Babiesrus.com and Target.com. You can show the Target cashier the price on your Smartphone to get the deal or a Target employee can look up the price. The store also indicated that there would be free wi-fi in all their stores during the holidays. I am picturing some long lines while employees look up prices for customers online at the register. I wonder how this will play out. More details will released soon regarding the Target policy.
Apparently these price matching polices are meant to keep folks from testing out products in the stores and then going online to purchase them at a lower price (known as showrooming). Do you think it will work? What are your thoughts on the new policies?