The newest line of Ken dolls come with 'dad-bods,' and 'man-buns'
Posted June 22
The newest line of Ken dolls come with "dad-bods," and "man-buns."
Prepare to see the Ken doll go next generation.
As USA Today reported, the latest version of the Ken doll will fit the new generation, sporting both a “man-bun” and a “dad-bod.”
The new Ken will be part of a new series of dolls called The New Crew.
Specifically, the New Gen Ken will include 15 different versions of the doll that includes three different body types (broad, slim and original), and with various outfit choices, like casual, tropical and more.
"By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation," Lisa McKnight, Barbie's senior vice president and general manager, said in a press release, according to ABC. "Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world."
Mattel announced the new dolls in a Facebook post.
Mattel also unveiled the new dolls on Good Morning America on Tuesday, showing off the various new Next Gen dolls, one of which appears to be a millennial hipster.
According to USA Today, Mattel hopes to boost Barbie sales with the decision.
Last year, the company introduced a diverse group of Barbies, which led to a 7 percent overall sales increase, Fortune reported.