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The Clean Cut: Chipotle releases cartoon video, featuring Backstreet Boys song

Posted July 13

YouTube screen shot (Deseret Photo)

On Tuesday, Chipotle Mexican Grill uploaded a cartoon short film with a fresh message titled "A Love Story."

“The moment young Ivan saw Evie, it was love, then rivalry, at first sight,” read the description below the video on YouTube.

The short film features two juice stand owners who let competition get the best of them. As time passes, each owner adds more to their stand to attract customers. As they each add more items to their menus, the cost of the food decreases and their stands become factories.

In the end, the two entrepreneurs discover that freshness and basic cooking are the real ingredients to success. They become friends again and work together to create fresh food.

“What we’re really looking to do is remind consumers about our commitment to using quality ingredients and classic cooking,” said Mark Shambura, director of brand marketing at Chipotle, in a Wall Street Journal article.

Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket are featured singing a cover rendition of “I Want It That Way” by the Backstreet Boys throughout the video.

Watch the video on YouTube here.

Email: kschwab@deseretnews.com

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