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State announces winners in marketing contest

Posted April 12, 2014

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— The North Carolina Department of Commerce announced winners Saturday in two contests to help develop a new brand for marketing the state.

Sara Cowell of Greenville won first prize in the “What N.C. Stands For” contest, which asked participants to use photography, video, music, poetry or other multimedia forms to demonstrate what living in the state means to them. Cowell won $2,000 for her video, “Mountain Style.”

Cardinal Marketing Group, a team of students from North Carolina State University, won $5,000 for placing first in the “Brand NC Case Competition to develop a business case for the brand. Team members include included Annie Bishop and Christie Montague of Cary, Meagan Sams of Greenville and Lauren Wright of Raleigh.

“I’m thrilled with the creativity and innovative thinking offered by all of the contestants” said state Commerce Secretary Sharon Decker said in a statement. “The passion these entries display for the special place we call North Carolina is truly inspiring.”

The contests are part of The Brand North Carolina Project, an initiative by the University of North Carolina’s Frank Hawkins Kenan Institute of Private Enterprise and the Department of Commerce. The goal of the project is to develop a bank of creative ideas for brand development work.
 

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