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8:39 p.m. • 2-11-12

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Director of Creative Services, CBC New Media Group, LLC, Raleigh, N.C.

Dot John -- Inside WRAL.com

Find out more about what goes on behind the scenes at the Triangle's most popular Web site, and let us know how you think we can improve WRAL.com.

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Finding The Needle In The Haystack


We hear occasionally from users who are frustrated that they can't find a story or piece of content mentioned in a newscast. And we sympathize. Our site is both large and frequently changing. We update the homepage more than 20 times a day on average. Stories move on an off to other sections quickly.

That makes it challenging to direct WRAL News viewers to content on our Web site. The new design addresses that by creating navigation keywords that are recognized by our search engine.

Let's say Monica Laliberte has a story about an area restaurant closing after receiving poor sanitation ratings, and she wants to direct you to our online database of health ratings for restaurants. In the past, we might have said "Check out the health ratings database on WRAL.com, or go to WRAL.com and click on Consumer." You might have found the health ratings -- or maybe not.

After the new site launches, we can now direct WRAL News viewers to search on specific navigation keywords. In this case, we would tell viewers: "Visit our online database of health ratings by searching for restaurant ratings."

Searching on that keyword will bring back a page that highlights the navigation keyword result at the top of the page: Restaurant Ratings. Follow the link, and you'll be taken directly to the database.

We expect it will take viewers and visitors some time to get used to this new method of navigating the site, but we think the result will be a more satisfying experience for both occasional and regular users of WRAL.com. Be sure to let us know if you agree.
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