Cary, N.C. — University of North Carolina at Chapel Hill men's basketball coach Roy Williams is sending a message this week to Wake County middle school students: Read.
Williams will speak Thursday morning at Rolesville Middle School to more than 500 students from 10 Wake County middle schools at a Ticket to Reading Rewards rally, the Wake County Public School System said Monday.
The rally is part of a middle school literacy program that uses role models and incentives to encourage children to read.
The program is supported in part by the National Association of Basketball Coaches Foundation and a significant grant from Raleigh-based General Parts International Inc./CARQUEST.
As part of the program, local college athletes and coaches visit Wake County schools and gives away ACC basketball tickets to students.