WRAL SmartShopper

WRAL SmartShopper

Rite Aid discontinues Video Values coupons

Posted May 1, 2015

Rite Aid exterior

Rite Aid has discontinued the Video Values coupon program. There are no new Video Values coupons for May and the Video Values page on their website is no longer available. Although there was no formal announcement about the end of Video Values, it comes a week before the new Plenti rewards program starts. The new rewards program, Plenti, is expected to roll out on Monday, 5/4.

This May, a new national reward program involving multiple brands, including Rite Aid, will launch. With this new program, called Plenti, you will be able to earn points at one store and use the points at one of the other participating brands or the Plenti online offer center. The participating brands will be linked by a single reward card. At this time, Plenti partners include AT&T, Exxon, Macy's, Mobil, Nationwide, Rite Aid, Direct Energy, and Hulu.

According to a press release from American Express, (which will be operating this program), you'll be able to earn points on gas, mobile phone service, insurance, products at Rite Aid and more. You will not have to pay with an American Express card to earn points. Every $1000 points will equal at least $10 in rewards. There is no cost to join Plenti and it will be available for those 13 years of age and older.

Rite Aid +UP's and wellness+ programs:

You are probably wondering what is happening to the +UP's program that Rite Aid currently uses. When the program launches in May, the +UP's will become Plenti points. You will be able to use the Plenti points earned at Rite Aid to buy Rite Aid products in future transactions. According to Rite Aid, the Plenti points will have the same value as the old +UP's. You have 2 years to use your points.

You will continue to earn wellness+ points including the discounts of up to 20% off storewide including Bronze, Silver and Gold status discounts.

Once registration for the Plenti program begins, all Rite Aid customers will need to sign up. You will not be automatically enrolled in the program. Enrollment information will be available in the next few weeks.

For more details on the Rite Aid Plenti transition, see the FAQ section on the Rite Aid website.


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  • Faye Prosser -WRAL Smart Shopper May 1, 2015

    RFB - this program may be beneficial to you then. Let us know what you think once you start using it.

  • RaleighFoodBlogger May 1, 2015

    Interested to learn more on this as I also use AT&T and Hulu. Nice that they're offering a crossover!