Raleigh promoting 'shop downtown' gift cards
Posted October 30, 2013
Raleigh, N.C. — The Downtown Raleigh Alliance is offering a special gift card aimed at encouraging shoppers to spend their money with local merchants this holiday season.
The “Shop Downtown” gift cards will be available Friday in denominations from $10 to $500.
More than 80 shops and restaurants have already signed up to participate in the gift card program, including the Marriott and Sheraton hotels and Shish Kabob. The city is hoping the cards will generate at least $25,000 in sales.
David Diaz, president and chief executive of the nonprofit Downtown Raleigh Alliance, said the cards will help make downtown a shopping destination and inspire residents to go local.
"We're hoping this brings more shoppers downtown, he said. "In this day and age, folks are looking for things that are unique and local, and they want to help the community. This is a good way they can help the community."
The card campaign was well received by residents who learned about it Wednesday.
"That is an ingenious idea," shopper Angie Demery said. "I would love to have a gift card. Any increment will be fine."
Mary Lou Elinloth agreed: "I think it's a fabulous idea. Anything to support downtown Raleigh.
The cards can be purchased online or at the Downtown Raleigh Alliance office during regular business hours. There is a $1 activation fee per card.