Raleigh City Council looking at anti-speeding campaign

Posted January 15, 2013

— The Raleigh City Council is considering a measure to implement a campaign to slow drivers throughout the city after a recent study found that speeding is a problem and among the top complaints of residents.

Council members on Tuesday heard a presentation from a University of North Carolina at Chapel Hill public relations class that conducted the survey of speeding patterns around the city.

About 34 percent of respondents said speeding was a concern on residential streets; 16 percent said it was a problem on Interstate 440; 13 percent said city streets and 12 percent said school zones.

The study suggests traffic tickets are not a deterrent, leading city leaders to look at an anti-speeding campaign to educate drivers.

"It's got to reach all the way down to the driver's education and the school system," said Scott Misner, an adjunct public relations professor at UNC who led the study.

Misner said speeding is an ingrained behavior in drivers and any campaign to slow them would likely last years.

Police issued more than 13,000 speeding citations last year, a majority of which went to men between the ages of 20 and 34, the study found. It also found that 70 percent of people surveyed admitted to speeding in the city.

Councilwoman Mary Ann Baldwin says a campaign is worth it.

"If we can raise the consciousness of motorists, then we've succeeded," she said.

Her own horror story prompted her to ask for the study.

"This car was flying over the hill. There was a blind spot there and there was total lack of awareness. It didn't expect to see me, but there I was," Baldwin said.

Her concerns mimic dozens of Raleigh residents, such as Cassandra Thomas, who have expressed them to the City Council.

"I drop my kids off every morning, and I have people almost literally run into children," Thomas said. "Ticketing is one aspect, but I think there are other measures that can be used to get people to slow down."

The UNC study and recommendations will now go before the City Council's Technology and Communication Committee for review.


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  • jet Jan 16, 2013

    Put speedtrap cameras on school bus's and in front of schools. Violating school zones should get jail time.

    Double the speed limit on freeways to 120 for cars. Give them a place to speed. If they kill themselves It will help with the unemployment rate and bring insurance money into the economy.

    Thats my vote.

  • 426X3 Jan 16, 2013

    While thier enforcing speed laws, how about enforcing other traffic laws such as: Running stop signs and red lights, texting and talking on your cell phone while driving. Maybe certain LEO's should obey these laws as well.

  • Not_Time_Yet Jan 16, 2013

    "I see the speeding cameras being the next step"
    Crumps Br0ther
    January 16, 2013 1:45 p.m.

    Actually I'm ok with the cameras issuing speeding tickets. Could work the same as the new tollroad system, just send them the bill. A couple dozen speeding cameras would certainly be less expensive than a hundred police officers writing 10 tickets per hour.

  • Marty King Jan 16, 2013

    Spend 10 minutes on Tarboro and New Bern and you will see that it is one of the worst racetracks in Raleigh, especially during school zone times.

  • godnessgracious2 Jan 16, 2013

    I thought they bought all those BMW motorcylces for traffic enforcement? Why aren't they giving out more tickets? I think RPD has forgotten about '8 you're great and 9 you're mine' Now they only seem to care if you go twenty over.

  • anonemoose Jan 16, 2013

    Let's try this one in court....

    Speeding 15 over is a $50.00 fine and costs.

    Want it reduced to Improper Equipment or 9 over to avoid insurance points? Then stipulate to a $250 fine (goes to the schools) and pay the schools rather than your insurance company. The court still gets it's costs.

  • dmccall Jan 16, 2013

    The placement of speed bumps on secondary thoroughfares in N. Raleigh is EXTREMELY irritating. If the City placed them at their will, they have introduced an unnecessary burden. If the immediate neighbors initiated their installation, then they DO NOT HAVE THE RIGHT to burden the rest of the neighborhood.

    Streets are a public trust, and a land owner should not have the right to burden the rest of his neighborhood like this, especially when the situation has been in place, without incident, for 50 years. If you don't want to live on a busy street, then don't move onto a busy street.

    The bumps on Northbrook Drive and Rowan are particularly irritating. The posted speed is 25mph, but there is no way one can cross at that speed and not damage their personal property. If the City wants us to drive 25 through there, then put agents that slow the traffic to that speed, not 15.

    My horn will blow while crossing ALL speed bumps.

  • Crumps Br0ther Jan 16, 2013

    As the article states traffic fines don't work to curb speeding since most are reduced to court cost. So the question becomes how to get the attention of the speeders


    In Germany that have cameras they set up in parked cars thast look like they are broken down or tbhey just set the tripod up along the sides of the roads. These are not the red light cameras mind you, these are portable, and they will light you up if you are speeding. Since the red light cams have been turned off and Cary will be losing all the fine money from them. I see the speeding cameras being the next step to recoup some of that low hanging fruit revenue they're going to be losing

  • Not_Time_Yet Jan 16, 2013

    Driving a car is one of the most dangerous things we do, mainly because of other ignorant drivers. So many people drive insanely fast with their only thought is to go faster. That kind of speed puts those drivers that want to stay near the posted speed limit in a danger.

    As the article states traffic fines don't work to curb speeding since most are reduced to court cost. So the question becomes how to get the attention of the speeders. I would suggest a system of increasing fines(moderate to extremely high for multiple offenses) and mandatory safe driving courses with each citation. Failure to complete the required safety course in the specified time would result in confiscation of the drivers license and vehicle.

  • Lone Voice in the Wilderness Jan 16, 2013

    Especially considering that the major roads have countless stop lights (Capital, Glenwood, Wake Forest/Falls of the Neuse, Western), what is the point of speeding? I try to go the speed limit, I nearly get run over. Yet, at the next stop light, I almost always pull up next to the person who nearly ran me over.

    I use Wade Avenue a lot, and I'd personally like to see the city crack down on semis that use that road. Wade isn't designed to handle semis, and that bogs the traffic.

    Lastly, I live around the Rose Garden. People speed around the curve and fly down the street. Just because it was once a race track doesn't mean you should speed around that road. I lot of people walk & run on around that area, and if you hit a pedestrian, you should go to jail. Period.