Wake Forest, N.C. — Anyone with children probably knows about Rainbow Loom.
Kids are crazy about the colorful bracelets they can make themselves out of little elastic bands. It's a fad as hot as Silly Bandz were a few years ago.
“Mostly everyone at school is doing them, and friends around us in our neighborhood are doing them,” said Nora Elms.
“All my friends have them, and they are so pretty and so cool,” Eliana Bush added.
The Lollipop Toy Shop in Wake Forest is one of the few places in the Triangle to buy Rainbow Loom supplies, which are sold through authorized dealers. Shop owner Theresa Ansel credits the product with saving her business. She said she was just days away from shutting her doors when the Rainbow Loom craze took off.
“It’s been thousands of dollars a day in sales,” Ansel said.
“It just opened doors back up again, helped me remodel,” she said, calling it “a blessing in disguise.”
The cost of Rainbow Looms can add up fast. The starter package costs between $15 and $20, and a bag of elastic bands costs about $4.
But no one seems to be complaining.
“My son just got into it this weekend,” said Carolyn Ullman, who was shopping at the Wake Forest store for the products. “My daughter taught my son, and now he needed some extra colors. I think it’s wonderful. It gives the kids something to do, and it’s creative.”
Rainbow Loom is also sold at most Learning Express stores and Michaels.