Pace of US Senate commercials not slacking

Posted June 9, 2014
Updated June 10, 2014

This graph displays commercials aired in the U.S. Senate race between Jan. 1 and Jan. 3 of 2014.

— A New York Times story about ads in the Alaska U.S. Senate race caught our attention Monday: 

"Political ads are ubiquitous here already. They have run on Alaska airwaves nearly 20,000 times since early last year, according to Kantar Media, a monitoring and research firm. That is more than in North Carolina (18,000), Arkansas (13,000) and Louisiana (12,000), all of which are conservative states where Republicans believe they can pick off Democratic incumbents."

Don't worry North Carolina, we're not exactly pikers in this department. Anyone who has turned on a television somewhere in the Tar Heel State recently has likely seen more than their fair share. Even after the May 6 primary, outside spending groups have kept up a steady barrage of advertising as our chart above and its interactive version shows. 

WRAL News recently contracted with Kantar Media to provide information about the North Carolina U.S. Senate race. It shows that, from Jan. 1 through June 3, 17,101 individual commercial spots aired on broadcast television. Kantar fixes the cost of those spots are roughly $8 million. We'll get to 18,000, as cited in the Times story, when the next release of detailed data comes out on Tuesday. 

So who is spending the money? Candidates, of course, were on the air during the primary campaign. But the big spenders thus far have been outside spending groups such as Senate Majority PAC, a group that supports Democrats, and Americans for Prosperity, which has generally supported Republican Thom Tillis. Check out the chart below or the interactive version. We'll be rolling out more insights from our Kantar Media data later in the summer. 


The data for this chart is provided to WRAL News by Kantar Media Services. This bar chart shows the ESTIMATED spending in the U.S. Senate race by advertiser on broadcast television commercials. Kantar compiles these estimates based on air time and other information.


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  • cringercat1862 Jun 10, 2014

    ummmm, i heard no political attack ever fed a hungry child (bill clinton)

  • Ronnie Peacock Jun 10, 2014
    user avatar

    Isn't it interesting that libs are the ones who are constantly whining about the amount of money spent on campaigns while at the same time spending more than anyone else. Check the chart. Haven't heard Hagan ask Senate Majority PAC to stop running ads.

  • glarg Jun 10, 2014

    Crocodile tears.

    Is a great deal of this money finding its way into WRAL's pockets?

  • WralCensorsAreBias Jun 10, 2014

    The facts are the facts. Obamacare, the current flood at the border, lack of jobs, Obamacare, negotiating with terrorists, the IRS scandal, Benghazi, Fast and Furious, Obamacare, potentially changing laws illegally, potentially impeachable at any moment, record fuel, utility and food prices, Obamacare ...

    No amount of money spent to distort the truth can change any of the facts. Obama's policies have fundamentally changed America and not for the better.

    His and the Supreme Court that is.

  • Earth Brooks Jun 10, 2014

    The amazing part is that there are enough people out there that decide their vote based on TV commercials to make the millions spent on the commercials worthwhile.

  • tomfoolery Jun 10, 2014

    Sure are a lot of homeless people out there that could use that money...

  • Forthe Newssite Jun 10, 2014
    user avatar

    I would LOVE to see FOR ONCE all attack ads banned and ads about the candidate who is running be all that is allowed. I'm so sick of all the negativity-what kind of example are they if they can do nothing but BASH their opponents? How about running, and making ads, based on what the candidate WILL do for us.

  • tdouble232323 Jun 10, 2014

    View quoted thread

    Did you miss the chart at the end of the article? It answers that question.

  • tracmister Jun 9, 2014

    The real question is who will spend more on these ads? Will it be people in North Carolina or special interests outside the state?

  • tllight Jun 9, 2014

    Yuck....more nonsense in store for us....will record more shows and fast forward through them...