What economic slowdown? PC shipments beat expectations in Q2
Posted July 16, 2008
Updated July 17, 2008
Computer shipments rose faster than expected in the second quarter, fueled by exceptional demand in emerging markets and a decline in prices in the U.S. and Western Europe, two research groups report.
Worldwide shipments increased 16 percent from a year ago to 71.9 million PCs, Stamford, Conn.-based Gartner Inc. said Wednesday. The company had predicted 11.2 percent growth.
IDC, a technology research group based in Framingham, Mass., that uses different methods to track sales, found a 15.3 percent rise, to 70.6 million computers.
Gartner analyst Mika Kitagawa attributed some of the surge to ongoing trends: rising shipments to emerging markets like China, Brazil, India and Russia; and the increasing number of computers per home thanks to the popularity of laptops. The power of the laptop segment was evident a day earlier, when chip maker Intel Corp. said second-quarter profit jumped 25 percent on ballooning global demand for the processors that serve as the brains of notebook computers.
However, Kitagawa hadn't foreseen the way economic jitters in mature markets would positively affect PC shipments in the quarter.
The analyst had forecast less than 2 percent growth in the U.S. in the shadow of its mortgage and credit market turmoil. But those troubles pushed down PC average selling prices, sparking a 4.2 percent increase in U.S. shipments.
Loren Loverde, director of IDC's quarterly PC report, attributed less of the growth to sales spared by falling prices, though he acknowledged aggressive price competition in mature markets.
Both research groups found that Palo Alto, Calif.-based Hewlett-Packard Co. (NYSE: HP) held onto the top spot in the global market, which it wrested from Dell Inc. (Nasdaq: DELL) in 2006.
But as in the first quarter, Dell's decision to expand sales of computers to retail stores helped it gain ground.
Gartner found Round Rock, Texas-based Dell's shipments grew 22 percent while HP shipments rose a slower 17 percent.
Dell operates its largest manufacturing plant in Winston-Salem, N.C.
HP's market share of shipments held steady from the year-ago quarter, at 18.1 percent, while Dell's share edged up to 15.6 percent from 14.8 percent, according to Gartner.
IDC reported similar dynamics between the two companies.
In the U.S., Dell topped HP, growing at a faster clip and grabbing 32 percent of the market to HP's 25 percent, according to IDC.
Taiwan-based Acer Inc., China's Lenovo Group Ltd. and Japan-based Toshiba Corp. rounded out both researchers' list of the top five worldwide, each clocking in with less than 10 percent share.
Lenovo, which maintains its headquarters in Morrisville, N.C., saw its global market share dip slightly to 7.8 percent from 7.9 percent for the same timeframe in 2007, according to Gartner. However, Lenovo's shipments increased 14 percent to 5.58 million.
IDC reported similar numbers with Lenovo shares up 14.6 percent from 2007.
However, Lenovo did not crack the top five in U.S. market sales.
Lenovo recently launched a global drive to sell more PCs to consumers and small businesses, markets that had been largely abandoned by IBM before Lenovo bought IBM's PC division in 2006.
On Tuesday, Lenovo launched 13 new laptops as part of its new sales initiative.
IDC's Loverde said Apple ranks No. 6 worldwide, but tied Acer in the U.S. for No. 3, with 7.8 percent share.
In June, Gartner and IDC increased their outlook for PC shipment growth in 2008, citing ongoing demand for laptops worldwide. But the second-quarter surprises won't automatically lead Gartner to boost its 2008 outlook again. Along with the trends that supported growth in the second quarter, Kitagawa will be weighing increasing demand for the nascent category of ultra-low-cost laptops against the effect of rising oil prices on manufacturing and shipping.
Loverde, of IDC, was less optimistic.
"We're waiting for PC shipments to slow down," he said.
IDC forecasts 13.4 percent growth in worldwide shipments in 2009 and 12 percent in 2010.