Copyright 2007 MGN Online

In this photo provided by Microsoft on Thursday, Sept. 14, 2006, the new "Zune" portable media player is shown in white. The device represents Microsoft Corp.'s effort to compete against Apple's iPod will include wireless technology to let people share their favorite songs, playlists or pictures with other Zune users. Microsoft is headquartered in Redmond, Wash. (Courtesy Microsoft)