Economic troubles brewing for Clayton coffee shop
Posted October 21, 2008
Clayton, N.C. — Something's brewing at the Coffee Mill in downtown Clayton. But lately, it hasn't been business.
The coffee shop has been in operation for eight years, but over the past six months, co-owner Jodi Sager says business has dropped 25 percent – a reality from which is tough to recover.
"When you lose that extra income, you lose marketing dollars to get that extra word out that you're here," Sager said.
By the end of the year, she says, she and her husband, Cliff Morgan, will decide whether to close.
"Small businesses struggle from month to month versus people that have an income that they can fall back on. And that's where I'm really struggling, right now."
Chamber of Commerce officials say businesses like Sager's is indicative of many small businesses. They say how they fair depends on how well they were doing before the downfall of the economy.
"Things have just kind of lowered back down to what will probably be maybe even normal for a lot of places," said Keith Branch with the Clayton area Chamber of Commerce.
Sager says things are anything but normal at her shop.
"People don't have that extra income to buy a cup of coffee," she said.