Raleigh, N.C. — The economic slow down has some businesses rethinking their inventory and marketing campaigns for the upcoming holiday shopping season.
Some small businesses are concerned about having too much inventory that they aren’t able to sell because people pull back on holiday shopping. Experts are advising these businesses to be cautious heading into what could be an uncertain holiday shopping season.
Scott Daugherty, executive director of the Raleigh-based Small Business Development Center, said the business owners he has counseled lately are aware the stakes are higher this year.
“There’s going to be a slow down in their business. They’re not making as many big orders as they have in the past. They’re looking at fewer high-cost goods,” Daugherty said.
Most retailers and small businesses depend heavily on the holiday shopping season. In some cases the period between Thanksgiving and Christmas can account for about 40 percent of their annual sales.
Shalom Rokach, owner of Isaac’s Men’s Store in downtown Raleigh, said he plans to lower prices, increase advertising and work hard to get people through the doors this holiday shopping season.
Rokach said sales this year are already down 30 percent.
“People just don’t have money like they used to have,” Rokach said.
Mike Zimmerman, owner of the Athlete’s Foot store in Cameron Village, said his business is going to focus on having the latest items.
“From a business standpoint, we’re going to work hard to have a good product – the latest product - (and) things people want to buy,” Zimmerman said.
Small businesses prepare for uncertain holiday season
- Reporter: Ken Smith
- Photographer: Anthony Shepherd
- Web Editor: Kathy Hanrahan
RELATED TOPICS: Raleigh
Copyright 2011 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
0 Comments
| MOST | Viewed | E-mailed | Discussed |
Most E-mailed Stories
Most E-mailed Videos | |||
Multimedia
Key dates in the investigation of Lance Armstrong on charges he used performance-enhancing drugs.
Key events in Iran's relations with the West.
An interactive look at the controversial decision and reversal of the Susan G. Komen Foundation to stop funding breast exams at Planned Parenthood.
2012 VW Jetta Sign and Drive $229 per month
Save Money On Your Energy Bill - togetherwesave.com
Renaissance Park- Raleigh's Newest Urban Community



![[SLIDESHOW]](http://wwwcache.wral.com/asset/entertainment/out_and_about/2012/02/04/10712136/pics_agunn53833-100x75.jpg)
![[SLIDESHOW]](http://wwwcache.highschoolot.com/asset/content/2012/02/11/10717011/10717011-1328936455-100x75.jpg)
![[SLIDESHOW]](http://wwwcache.highschoolot.com/asset/content/2012/02/11/10717059/10717059-1328939591-100x75.jpg)
![[SLIDESHOW]](http://wwwcache.highschoolot.com/asset/content/2012/02/11/10717043/10717043-1328939633-100x75.jpg)






WRAL.com welcomes your comments on this story. All comments are moderated prior to publication based on our posting guidelines. Please review them prior to posting and if your message is not approved.
This story is closed for comments. Comments on WRAL.com news stories are accepted and moderated between the hours of 8 a.m. and 8 p.m. Monday through Friday.