Local News

Baby spa: Infant massage can soothe little ones

Posted May 6, 2008

— Zoe Neuwirth just wouldn’t sleep. At 14 weeks old, her mother brought her to Itsy Bitsy Baby Spa for an infant massage class.

Instructors claim it helps babies sleep, helps their digestion and can soothe cranky, colicky babies.

Maureen Powell brought her son, 5-month-old Ryan, to help his torticollis, or a tightened muscle in his neck.

“I’m a working mom myself, so taking time out to have him just one-on-one and having that contact with him is so important. And learning techniques that will help him sleep better and alleviate pain is perfect,” she said.

Infant massage classes are offered for children 6 weeks old and up. The spa’s Web site lists the cost as $105 for five sessions.

"It improves circulation, strengthens immunity, enhances neurological development, and stimulates digestion, providing relief of gas and colic. It brings your baby to a state of quiet alertness," according to the spa's Web site.

Keren BenMoshe recently opened the baby spa. In addition to the baby massage class, the spa offers mommy and baby yoga, mommy and baby belly dance and other programs. For a full list of classes, click here.

BenMoshe said her goal is to keep moms and babies healthy.

“I looked for places like this when I had my children, and I couldn't find anything like it, so I decided to open up my own,” she said.

Wednesday on WRAL’s Morning News at 6, Reporter Kim Dean looks at the new, eco-friendly side of fashion.


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  • mom2threecld May 7, 2008

    Pikemom, yes, i actually know someone who is raising their child by a book. she followed the feeding guidlines, everything . its crazy. but about the baby massage, i never took a class but always everynight after bath, lotion and a rub down baby massage and they loved it. my 2 year still gets it after his bath at night, but they aren't going to sleep thru the night until they are ready. the massage doesn't last all night, but for a few hours muscle feel relaxed and induces sleep. this spa is for the rich and infamous of the greater raleigh/cary area

  • jkca May 6, 2008

    Oh God, only in Cary would someone spend money and time in a "money racket" such as this.

  • wakeresident May 6, 2008

    I would like to add that you don't NEED a book for baby massage! The one I got talked about pressure points and things like that. It was neat, but I certainly wouldn't pay for it!

  • PikeMom4real May 6, 2008

    Geez,what is wrong with some "new" mother's?Do they need a book,etc. to tell them how to do even the smallest of task.To ALL new Mother's.... Ask someone who has been a Mother,not a book that was written by a man or someone who does not know about Motherhood. This is crazy to say the least and shows little mothering instinct in my opinion.

  • DurhamDude May 6, 2008

    When you don't have time to take care of your own kids, you can take them to the baby spa.

  • DuchessJules22 May 6, 2008

    Only in Cary would folks consider taking their kids to have a massage.

  • mmania May 6, 2008

    You have got to be kidding!!!!

    Let's get them spoiled at an earlier age.

    Gooseye, I believe you meant to say "they are" not their.

  • wakeresident May 6, 2008

    Actually, I do like infant massage. I got a book from the library on techniques, and it was great. I also know Wake Med offers a class on it for $20. I don't do it for health reasons, it was just something enjoyable to do with the baby. I would never take her to a spa, or pay someone to teach me how to rub her, but I do think infant massage is great. And I'm so sick of hearing about babies that "don't sleep." People. Babies do not sleep through the night unless you train them to. And I think it's cruel to train a baby like a dog. They will learn to in their own time, and if you can't deal with that, don't get pregnant. I'm so tired of people saying "what, your thirteen week old isn't sleeping through the night?" Nope. She wasn't. And neither was yours. Most people who "claim" that theirs did are lying, delusional, or just didn't bother to get out of bed when the baby woke up.

  • koolady May 6, 2008

    Ridiculous at best. And there are people starving all over the world. If you have that much money to waste, then better to donate it to a good cause.

  • busylady May 6, 2008

    "room", that was funny!! It wouldn't surprise me to hear about a business like that in the near future!!