Raleigh Mayor Unveils Water Conservation Campaign
“Slow the Flow and Save Some for Later” is the theme the city wants to keep in the public consciousness.
Posted — Updated“What we decided was that instead of talking to people about sacrifice and what you have to give up, we wanted to come at it in a more positive way and talk to people about doing something for the common good,” said Natalie Perkins, of Raleigh-based creative agency Clean Designs Inc.
In the coming months, the city will launch an interactive Web site to give residents a chance to learn about conserving and to contribute suggestions. The city is also planning public service announcements.
Another portion of the campaign would require businesses to go through a certification program.
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