Raleigh Scores $5.1M From NCAA Tourney
The NCAA men's basketball tournament generated an estimated $5.1 million in visitor spending in Raleigh last month, officials said Monday.
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Raleigh hosted first- and second-round games at the RBC Center on March 21 and 23, attracting more than 13,300 visitors to the region, said Scott Dupree, director of sports marketing for the Greater Raleigh Convention & Visitors Bureau.
"The NCAA tournament energized the community," Dupree said in a statement. "When you welcome 13,000 basketball fans to your city, the impact is undeniable. You could feel it in hotels, the restaurants, the shopping malls and, of course, the local sports bars."
About two-thirds of the tickets sold for the six games in Raleigh went to ZIP codes outside the Triangle, and the out-of-town fans accounted for 12,650 room-nights in area hotels.
The positive exposure from the tournament could help bring other sporting events and conventions to the Raleigh area in the future, Dupree said.
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