Local News

Midnight Shopping Lures Black Friday Hordes

Posted November 22, 2007

— Black Friday – two words that give goose bumps to shoppers and leave retailers dreaming of dollar signs. It's also the unofficial start to the holiday shopping season.

Stores are pulling out all stops amid predictions of the worst holiday shopping season in five years. Many stores are opening early and offering big deals to lure shoppers.

Matthew and Siedah Taylor were among those waiting Thursday night for Smithfield Outlets to open at midnight. They arrived five hours early and sat outside – in the dark – just to be the first in the door.

Janet Nicodemus arrived a half hour earlier than the Taylors.

"We are here for us and the bargains and the bargains," Nicodemus said.

Nicodemus traveled more than three hours from Myrtle Beach, S.C. She said the long wait pays off in savings. Outlet store signs promised 50 even 75 percent off for the first few hours the stores are open.

Dozens of shoppers at Kmart in Raleigh couldn't wait until Friday and were met Thursday with doughnuts and coffee as early as 7 a.m., and when the store opened. They quickly cleared the shelves of top-selling items: Nintendo's Wii, selling for $249.99; the Magellan Maestro 3100 Navigation System for $129.99 and 32-inch Olevia LCD television for $419.99.

Rick Long was one of the first shoppers in line and snagged his only planned purchase: the 32-inch flat screen.

"There's actually one that's going to be cheaper tomorrow, but there's going to be a bigger line," Long said after hoisting his purchase into the back of his car. "So, I figure paying the extra $20 is worth it."

Ellen Davis, spokeswoman for the National Retail Federation, said the Thanksgiving openings may be a way of generating early enthusiasm ahead of a holiday season that's widely expected to be sluggish.

Still, she said, no matter how stiff the competition is, for those new in the game, opening on Thanksgiving is still considered a tough decision when weighing employee time off and other factors.

"I think at this point Thanksgiving is still very revered in the retail industry," Davis said. "A lot of retailers just don't want to touch Thursday."

Area shopping malls are also opening early Friday:

Crabtree Valley Mall, 7 a.m. - 10 p.m.

Triangle Town Center, 7a.m. - 10 p.m.

Cary Town Center, 7a.m. - 10 p.m.

Streets of Southpoint, 5 a.m. -10 p.m.

Northgate Mall, 9 a.m. - 10 p.m.

Cross Creek Mall, 5 a.m. - 10 p.m.

Kohls Opens at 4 a.m.

Smithfield Outlets Opens at 12 a.m.


Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • Tired of your excuses Nov 24, 2007

    Apparently these folks have nothing better to do with their lives.

  • amypsychrn Nov 23, 2007

    LOL, some folks after my own heart. I shopped last night via the internet on Musician's Friend! Got great prices and three guitars and plenty of equipment will be delivered directly to us. I can't stand to be around all those people pushing and shoving and acting like animals!

  • SunnyDays Nov 23, 2007

    Why would someone drive from Myrtle Beach when they can buy the same things down there?? Must have gas $$$ to spare.

  • Rolling Along Nov 23, 2007

    I solved the shopping dilemma years ago... www.shop-at-store-of-my-choice-online.com and www.ups-delivers-to-my-door.com Seldom set foot in a retail store anymore, they usually don't carry what I want or in my size anyway.

  • NCTeacher Nov 23, 2007


    Particularly when there is a very nice Tanger outlets in Myrtle Beach that will have many of the same sales at many of the same stores!

  • rduhag Nov 23, 2007

    And I thought the airport was a madhouse! Rather be at RDU than at ANY store today!

  • WilloWSnapper Nov 23, 2007

    im sorry but I find people who will get up at 3am to wait in line to save 5.00 is pathetic. MOST of these sales will happen regardless

  • NCMOMof3 Nov 23, 2007

    I've only gone out early once in my life and didn't really snag too many bargains although the visiting I did with my sister made the day memorable. However, she and I found most people were extremely rude, lines were long, sales people wanted to be anywhere but where they were, and advertised items were rarely in stock. We've never done it again and have no plans to. I don't intend to shop tomorrow, actually today now. Rather, I'm going to sleep late, eat leftovers, do a little pre-Christmas cleaning, and laugh at the nuts out there fighting over parking.

  • blondton13 Nov 23, 2007

    This is preciesly why I will not step foot outside of my door tomorrow.
    Hordes of people that are materialistic and frantic and rude.
    Happy holidays.

  • flutterfire Nov 23, 2007

    Hello, North Hills Mall?! JcPenney is opening at 4:00 am!! Ack! :o)