CLARKSVILLE, VA — It's going to be a blue Christmas for some Virginia retailers. But, as they report lagging holiday sales, a small community near the North Carolina border is hoping to see green, when merchants close the books on the holiday season.
The little town of Clarksville sprung for a set of new Christmas decorations this year. Folks in this tiny town of 1,400 residents are optimistic that the holiday rush will treat their community well. Town manager Melinda Moran says that Clarksville is a perfect place for folks who want to escape the traffic jams and frustration of big cities.
But, folks in Clarksville expect the same kind of holiday deals found in those busy metropolitan areas, like Richmond and Raleigh. Local florist Amy Gupton says Clarksville's holiday season has been good, but it isn't what it used to be.
The florist has been very busy throughout December, because of the season and small town service, according to assistant Shannon Mann.
Clarksville is on the verge of a renaissance. New business is popping up along Main Street. Industry is taking a close, optimistic look at the Clarksville area, and the town is scheduled for its first highway bypass. Christmas looks pretty good there, says local merchant Frank Ruff.
Clarksville's economic good fortune is not something they expect to get from Santa Claus. It is something they hope to get, one customer at a time.