Local Businessman Prints Up Savings For Small Companies
Posted August 31, 2001
RALEIGH — Running a small business can be tough, especially when the economy is sluggish and money is tight.
It is critical for companies to market themselves, however, doing so can be expensive. A local businessman is reaching out to other business owners.
Ceri Usmar is checking out the pages of her company's new catalogue. A Place in the Shade is a small, local company, and as marketing manager, Usmar knows the value of a good business brochure.
"This was a big project 12 pages, full color. For a company like ours the photographs tell everything. So if you have lousy photographs, you don't sell," she says.
Producing such a brochure is not cheap. She says a photographer alone can cost $600 a day.
That is why Usmar and her husband jumped when David Aben said he would do a lot of the work at no cost.
"We really feel that with all the industries we work with, it'll give them a boost and certainly help stimulate the local economy," say Aben, the owner of Carolina Color Productions.
For the last year, Aben has been helping companies with catalogues and brochures. He does the design and photography for free, the companies pay for the printing. Aben says it is his way of helping out the community. Of course, he hopes to benefit too.
"We feel that they'll stay with us and print with us for years to come," he says.
"I think it's quite bold. I know he's gonna end up doing quite a lot of work for nothing," says Usmar.
She says Aben's generosity has meant $20,000 to $30,000 in savings.
Carolina Color Productions has helped 10 businesses so far and plans to keep offering the deal for another year.