BellSouth, Samsung Form Partnership
Posted May 11, 2006
ATLANTA, GA. — Seeking to capitalize on the convergence of media,
and Samsung have formed an alliance to "explore opportunities" to market and co-brand broadband-devices.
The companies said they would seek opportunities for business and home usage. No financial terms were disclosed.
"BellSouth and Samsung recognize that convergence is the future of our industries," said Randy Roberts, vice president for consumer devices and wireless at BellSouth. "We are excited about the potential to leverage the brand strength of both companies to provide our customers with simple, seamlessly-integrated products."
The goal is to develop means of delivering media solutions over BellSouth's broadband network using Samsung devices.
"Our vision is to enable a digital home in which a customer can share photos and music, download and watch video, play games online, or talk to their friends and family from whatever device they choose at any location in their home," Roberts added.