Accipiter Makes Play for European Rival's Customers
Posted March 27, 2006
RALEIGH, N.C. — Accipiter
is making an aggressive play for customers of a rival that is being bought out.
Accipiter unveiled Monday a package of discounts and free offers to customers of Germany-based Falk eSolutions AG. Both companies offer online advertising solutions and services.
Last week, DoubleClick announced it was buying Falk.
Accipiter's incentives include free and expedited set up of the new ad server, free migration services, and a period of free ad serving. In 2005, more than 30 percent of its new customers migrated from a competitor's solution, Accipiter said.