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RALEIGH, NC — Sensis, a major online content provider in Australia, has signed on to use ad management server solutions from
Accipiter
.
The Sensis network includes whitepages.com.au, yellowpages.com.au, whereis.com.au and tradingpost.com.au.
Accipter has won several new clients in the Asia-Pacific market since securing a partnership with Australia-based Hostworks last fall.
"This market-leading ad-serving technology will help us to respond more efficiently to market demand through improved behavioral and geographic targeting," said Anthony Saines, group manager for Sensis MediaSmart Group.
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