Local News

'Yield to Heels' Campaign to Focus on Pedestrian Safety

Posted March 28, 2007

— A plan to promote pedestrian safety kicked off in Chapel Hill on Wednesday.

The "Yield to Heels" campaign stationed volunteers at four crosswalks to distribute flyers and information. The goal is to remind walkers of their rules of the road.

Volunteers were scheduled for the Pit between 10 a.m. and 2 p.m., and for the following crosswalks between 9 a.m. and 2 p.m.:

  • South Road at the Bell Tower
  • South Road by Student Rec
  • South Columbia at Big Frat Court
  • Manning Drive near the School of Dentistry and the Thurston Bowles Building

Pedestrians are being urged to stay on sidewalks, use crosswalks and pay better attention to street lights. Plus, they should be visible to the drivers on the road. Organizers will also encourage drivers to slow down in the area.

"As a part of the campaign, Yield to Heels also aims to clear up myths about traffic safety for both pedestrians and drivers," said David Harkey, director of the UNC Highway Safety Research Center.

In 2006, two pedestrians and a cyclist were killed in vehicle-related accidents in Chapel Hill.


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  • Tarheeljunior Mar 28, 2007

    mmm, probably the most heartless comment I have ever read in light of recent events. It is sad that people find humor is other's tragedies. You should be ashamed of yourself.

  • Heelzrule Mar 28, 2007

    mmm - that is not funny to me.

  • usnn Mar 28, 2007

    "Yield to Heels", but do you Yield to Rams?

  • Tarheeljunior Mar 28, 2007

    My best friend's brother got hit by a car on NC State's campus, maybe they need a similar program. With all of the construction on some of the major roads at UNC, the number of crosswalks have been decreased temporarily. The crosses that are open are at time inconvenient. Jaywalking is a problem and the constant construction areas that obstruct drivers' views makes the situation even worse. Yield to Heels is an annual campaign to remind students not only to cross safely, but there are penalties if a student is caught crossing in middle of the road. Public Safety helps out with this campaign not because they think we are idiots, but because they are trying to foster a safe environment amongst a campus with increasingly heavy traffic.

  • tarheelpoet Mar 28, 2007

    This program happens every year at Carolina, and I think the importance of it could never go away. So many drivers go through that campus driving way too fast for pedestrians, and so many pedestrians don't cross the streets legally where they're supposed to, making things dangerous for both parties. With regards to your comment, NCSU Mech Eng, I think that NC State could do with a program to remind their drivers and students of the same thing we try to remind people of here. I know for a fact that NC State is no different--in fact, my brother who goes to State tells me all the time about kids almost getting run over by cars and Wolfline buses because they jaywalk or because the drivers speed through the campus trying to make the lights. In fact, he was actually hit by a car speeding through an intersection during his first year there, so I completely support programs like Yield 2 Heels to try and remind everyone to be alert and safe. It tries to keep people safe and uninjured.

  • NCSU Mech Eng Mar 28, 2007

    Corginole, you should have learned all that while you were still in elementary school. Even though peds have the right of way, didn't your mom teach you to look both ways before crossing the street? What is UNC going to offer next, informational sessions on how to brush your teeth?

  • kota2947 Mar 28, 2007


  • juchushu Mar 28, 2007

    I've driven through UNC campus before, and those kids just do not care if someone is driving. You stop or they get hit and you get in trouble. I know we're supposed to yield to them, but they could at least look both ways still.

  • corginole Mar 28, 2007

    No - At UNC they care enough to remind people to cross safely. I've been on numerous college campuses around the country - have you tried driving through a campus while classes are changing? Students, and non-students, tend to think they are invincible and why should they wait.

    As a pedestrian on UNC's campus, I do make a point of using cross-walks. And appreciate the annual campaigns to educate both pedestrians and drivers. Also - I do not step out into the crosswalk unless I know the driver can see me. I do not wish to be squashed in the road.


  • NCSU Mech Eng Mar 28, 2007

    Only at UNC do they need to teach college kids how to cross the street.