Local News

Surprise Stardom for 'Doritos' Ad Drives Creators to Want More

Posted February 7, 2007

— Five young business partners from Cary just returned from the Super Bowl $10,000 richer and more famous than they ever imagined they could be.

How? They produced a TV commercial for Doritos chips as part of a contest. They won it, their ad aired during the game, and contest, and USA Today’s “ad meter” Wednesday ranked their work as fourth among 62 spots shown during the game.

“We're all very popular right now, but we're all still very broke,” Producer Nick Dimondi said.

They started a production company a few months back, about the time they spotted an ad abvout the Doritos contest. They spent two days shooting and $12 on Doritos and then found out their ad was a finalist.

They didn’t find out they had won until they saw their commercial on the air while they were among the finalists in Miami.

“We just burst into tears and yelling and just basically every emotion in the book,” said art director Barrett Phillips.

“They say the sky's the limit, but we're past the sky. Now we're just gonna try and keep going up,” creative director Wes Phillips said.

“It's just a huge stepping block to our next goal,” producer Dale Backus added.

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  • E-Diva Feb 8, 2007

    They spent $12 on Doritoes....not a new fender.

    Anyway, great commercial, guys! We DVR'd it and watched it a few times to make sure everyone at our Superbowl party saw it.

  • davido Feb 8, 2007

    What I want to know is what body shop only charged them $12 to fix their fender? ..not to mention the dent from her head.

  • DLG Feb 8, 2007


  • Toni Feb 8, 2007


  • lovecarolinagutters Feb 8, 2007

    The commercial was great. Very funny. Congratulations and hope to see more of your work in the future.

  • mrlaidback11 Feb 8, 2007

    Hope you all of you the best. Keep it up.

  • diamondintherough Feb 8, 2007

    Awesome Job, it was my favorite too! I thought it was hilarious! Clever!

  • hollyberry Feb 8, 2007

    The phrase "it's all downhill from here" means that things will be smooth and easy from now on.

  • Mrs. Fabulous Feb 8, 2007

    Way to go fellas! I'm proud of ya and very happy for ya!

    brand7976, why did you say it's downhill from here?

  • brand7976 Feb 8, 2007

    It's all downhill from here.