Cary Team Achieves Super Bowl Ad Stardom with Win
Posted February 4, 2007
Updated February 5, 2007
Friends Wes Phillips, his brother Barrett, Dale Backus, his wife Cori, and Nick Dimondi won the Doritos' Super Bowl contest. They beat four other finalists and their commercial aired during the first quarter.
“Just to think we've produced a $12 potential Super Bowl commercial blows my mind," Phillips told WRAL before the win.
Phillips and his friends used the money to buy four bags of chips and make magic.
"It ended up being a 30-second romantic comedy,” Phillips said. “Girls like it for that reason. Guys like it because a girl hits her head on the car at the end.”
Now, the group hopes that having the 30-second spot air on national television will lead to even bigger opportunities. Making the group of finalists has already netted them $10,000. They've also spent the last few days partying in Miami, mostly paid for by Doritos.
Most of the winning group attends the Church at Hope Chapel, where friends and family watched the game on a big -screen television Sunday night. Their support was rewarded with a phone call from the victors from the big party in Miami.
"It's just an unbelievable situation, and it's thanks to you guys," said Phillips. "Thank you guys so much."