Local News

Radio Ad Triggers Tornado Alert System

Posted June 30, 2005

— A radio advertisement aimed at drawing attention to tornado warnings could have unintentionally created a warning instead.

The advertisement, produced by the North Carolina Division of Services for the Deaf and Hard of Hearing includes a real tornado warning tone that triggers a break in programming for radio stations in the area as if there were actually severe weather.

It was intended to let deaf and people who have difficulty hearing know that they were eligible for free public alert radio.

The advertisement has been pulled and reproduced. The state agency said it received only one complaint.

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