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$12 Spot Nets Cary Pair $10K, Chance at Super Bowl Slot

Posted January 6, 2007

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— The Super Bowl is the biggest event of the year for television advertisers. Now, a locally produced commercial might be one of the spots aired on CBS the night of Feb. 4.

With roller blades, a car and a camera, Wes Phillips and his buddy Dale Backus produced the spot in the parking lot of Cary’s Waverly Place. They asked Backus' wife Cori and their friend Nick Dimondi to star in the 30-second commercial. They had just four days to complete the project. (View the Commercial)

The winner of the Doritos Crash the Super Bowl contest will see their 30-second spot air during the Super Bowl. The five finalists will receive $10,000 apiece.

“It ended up being a 30-second romantic comedy,” Phillips said. “Girls like it for that reason. Guys like it because a girl hits her head on the car at the end.”

The pair launched 5 Point Productions from the Phillips family home two months ago with the help of Phillips' brother, Barrett. The commercial had a working budget of $12, which covered four bags of chips. ("The Doritos Story" Blog)

“Oh, it's $10,000 we might have a shot at it,” said Backus. “We're broke right now. Give it a shot.”

On Friday, the partners found out that they're not broke anymore. They made the cut for the final 5 finalists.

The entire group will travel to Miami for the Super Bowl. Doritos will announce the winner during the game and air the ad.

"Just to think, we've produced a $12 potential Super Bowl commercial,” Wes Phillips said. “Blows my mind."

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  • runningmad Jan 10, 2007

    Need to develop a get out the vote campaign. Currently they are in 2nd place. First place has about 200 votes more than the local guys.

  • rima611 Jan 7, 2007

    Nice job! I really liked the choice of music, use of sound effects, and the actor's and actress's facial expressions! The Doritos' bag that acts as an air bag and sprays out chips is a very clever idea. I'll keep voting for this commercial.

  • tadpole14 Jan 7, 2007

    That was the funniest thing! The ending is totally the best!!! Great job and good luck!

  • dale2345 Jan 7, 2007

    Thanks a lot guys for all your support. We here at 5 Point are very very grateful for everyone that has voted and continues to vote and spread the word. There is some good competition - so we need all the help we can get! Thanks!

  • plandelle Jan 7, 2007

    You must be the winners by far

  • auklet8718 Jan 7, 2007

    Great job. I hope you guys win. +1 from here!

  • diamondintherough Jan 7, 2007

    That was clever! I laughed at that one, I hope you all win!!! Way to go!!!

  • leason Jan 6, 2007

    I'm proud of you guys! You worked hard and your talent is worthy of the prize. Best of luck in winning it all. I'll be watching and rooting for ya!

  • freddie cadetti 72 Jan 6, 2007

    yes, cheesy, but so fit, with the opera music that it's for all ages. And more than anything, makes you long for the sweet feeling of attraction.

  • ladybug467 Jan 6, 2007

    We should all go to the website and vote for the local folks.
    This commercial is funny !