Local News

Raleigh Rocks With Promotional Music Video

Posted January 3, 2007
Updated January 5, 2007

Raleigh has a new theme song and music video.

It's a promotional video for the city's new convention center.

Laurie Okun is a sales director, Michelle Boyette is an event manager. They're with the Raleigh Convention Center.

A song that Okun wrote and Boyette performed is a new music video promoting the Raleigh region as a convention destination.

“I got the visuals on paper,” Okun said.

“I am pleased. I like it. I think it's catchy,” said singer Boyette.

It’s called, “Shine, Raleigh, Shine.” A promotional tag line at the convention center, "You shine here," triggered an idea, and Okun jotted some lyrics.

“I just turned over a little bitty melody and some lyrics and said, ‘Michelle, go with it.’”

“As you walk the walk through that Raleigh town, you feel it is your soul,” the lyrics say.

“I hope it captures our passion,” Okun said.

“Yeah, I think it kind of, you know, wakes them up! You know, it's a hip song,” Boyette said.

Of course, if the video rocks, business might roll.

“The story of the video is literally, I think, the story of a city coming to life,” Okun, the writer, said.

The music video is already being presented to potential convention-center customers. In fact, it recently helped Raleigh beat out two other cities vying for the same client.

6 Comments

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  • emmadavis Jan 9, 2007

    This song is a great promotional tool for the new convention center. It sounds extremely pro, and businesses that are interested in using the convention center will love it. Raleigh has invested a great deal in this new center and the song/video is a great marketing tool to propel it to success. Great Job!

  • kstor33 Jan 6, 2007

    Builder276...why don't you go where you are happy?

  • k9sandQtrs Jan 5, 2007

    Way, way cool, but you totally have to mute it!

  • builder276 Jan 4, 2007

    If you thing a video is going to make people want to come to Raleigh for a convention, you'd better think again. why would anyone want to have a convention here. No nightlife, no culture, Nothing to do. Raleigh blows hard

  • Kira Jan 4, 2007

    I help out with marketing the new convention center. For us, the song is a fresh way to bring Raleigh’s creativity and culture to the attention of folks who plan meetings. And people are taking notice -- so far, the convention center’s marketing team is ahead of its business plan in terms of bookings. “Shine, Raleigh, Shine” and other efforts will help keep it up. Raleigh has so much to offer!

  • sneuman Jan 4, 2007

    Love the music, but the video was great. Who shot the video that added so much to the music? They should be given credit.