Raleigh, N.C. —
A local company has a high-tech way nonprofits can cut fund-raising costs and raise more money.
The Healing Place of Wake County helps homeless men and women with addictions. The average stay is 10 months, but 70 percent of those who leave the Healing Place are sober a year later. It works for just $25 a person per night, but those costs can add up.
It costs $2.5 million to run the facility and the women's facility every year. Every year, it's a challenge to come up with that money.
"It's a make-or-break issue even in an organization like ours. We've been pretty effective in fund-raising, but it's a struggle every year," said Allen Reep of the Healing Place.
Reep said his job is about to get easier, thanks to marketing software developed in the Triangle years ago by SAS.
Corporations pay top dollar for the program to analyze customer data. Now, SAS is donating the software to select nonprofits so they can focus their fundraising.
"Instead of mailing you a request in mid-July and you've never going to give except at Christmas, I can save that and just send it when you're likely to give," said Jon Weisz, of SAS.
SAS started a similar program with Charlotte's Rescue Mission, and reports a 50 percent increase in responses to fund-raising requests. As a result, it means more money raised and fewer hassles for donors.
"It's a never-ending process and that's the exciting part of this software is that it's going to make that process a little easier," Reep said.
The SAS software donated to the Healing Place has a market value of up to $100,000. The software could also help the Healing Place analyze treatment trends, helping counselors help people more efficiently.
Capitol Broadcasting, WRAL's parent company, is a major supporter of the Healing Place.
Triangle Company Offers High-Tech Way to Help Nonprofits
- Reporter: John Bachman
- Photographer: Bobbie Eng
- Web Editor: Kamal Wallace
Copyright 2009 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
0 Comments
-
- 82nd Airborne paratroopers missing in Afghanistan
Updated Nov. 7 10:52 p.m. |
- N.C. Democrat says he'll vote against House health care bill
Updated Nov. 7 5:16 p.m. - North Carolinians await health care vote
Updated Nov. 7 10:50 p.m. |
- N.C. honors veterans with parades
Updated Nov. 7 10:56 p.m. | Slideshow |
- Basnight endorses Nesbitt for N.C. Senate post
Updated Nov. 7 8:43 a.m.
- 82nd Airborne paratroopers missing in Afghanistan
- Most Viewed Slideshows
- N.C. honors veterans with parades
Posted Nov. 7 6:42 p.m. - Photos of the week
Updated Nov. 7 2:39 p.m. - Photos: Cheerleading Championship
Updated Nov. 7 11:24 p.m.
- N.C. honors veterans with parades
top-voted stories
(3 votes) house passes health care bill
-
Photos: Your veteransWRAL viewers share pictures of their veterans in their lives.
-
The week in entertainmentA look at the top entertainment headlines this week through the lenses of Associated Press photographers.
-
Entertainment: Winners and losersA look at the winners and losers this week in the entertainment world.
-
Photos: Raleigh fall colorsWatch the leaves change colors throughout the fall at 10 iconic locations in Raleigh.
-
Photos: North Carolina mountainsTour through the North Carolina mountains, from Pilot Mountain west along the Blue Ridge Parkway to Blowing Rock and Grandfather Mountain.




STORIES
VIDEOS
SLIDESHOWS


Welcome to GOLO, where WRAL.com visitors can comment on stories and create profile pages, blogs and photo galleries.
You must be a registered WRAL.com user to use these tools. Click here to register or log in.