New School Rule Makes Recruiting Difficult For Wake Scouts
Posted September 6, 2006
RALEIGH, N.C. — At Boy Scout headquarters in Raleigh, they're on a mission to scout out new members.
"It's marketing, trying to get people interested in our program," said Boy Scout volunteer Steve Wilson.
But never before has the nonprofit organization worked so hard to get the word out. A decision by the Wake County School Board now bans organizations like the Boy Scouts from distributing marketing material to students.
"We had everything from karate academies to dance schools to summer camps to band camps," said Wake County Schools spokesperson Michael Evans.
Evans said the volume of requests became overwhelming.
"If you have a school of 700 to 800 students, to pack folders with other people's literature became a little daunting," he said.
A recent Boy Scout survey showed that 57 percent of Scouts learn about the organization through school flyers. Losing Wake County is a big hit, considering nearly half of all the Boy Scouts in the region attend Wake County schools.
So this year, kits for new Cub Scout won't be filled with as many goodies. Every extra dollar went to advertising.
"We've got the best program for youth going," said Wilson. "Unless we can bring the youth to that program, we're failing."