DURHAM, N.C. — Motricity
teamed up with Black Entertainment Television (BET) to provide members of its BET Awards Mobile Fan Club with scoops and other information before, during and after the BET Awards on Tuesday night.
Durham-based Motricity, a provider of content and applications for mobile phones, offered "on the go" coverage of the BET show.
Members of the BET mobile fan club received snapshots, breaking news and other information.
Club members were also able to vote on the Viewers' Choice Award.
"BET is truly leveraging the power of the mobile device - offering multiple ways for viewers to participate in real-time programming," said Ryan Wuerch, chairman and chief executive officer of Motricity. "They understand they are a uniquely positioned entertainment company with rich business opportunities because of tremendous overlaps between their viewer demographic and the profile of the largest consumers of mobile technologies."